Senior Brand Manager

Employer
Malvern College
Location
Malvern, Worcestershire
Salary
Competitive
Closing date
22 Oct 2021

View more

Job Discipline
Brand & Product
Sectors
Education

Job Details

Background


In September 2012, Malvern College opened its first
overseas school, Malvern College Qingdao, in the eastern
Chinese province of Shandong. This was followed by a
second school in Chengdu, south-west China, in 2015.
Since then further schools have been opened in Hong Kong,
Cairo and Switzerland, and the Malvern College Family
of Schools now educates over 3,000 pupils overseas,
in addition to 1,000 pupils in the UK. Exciting plans are
currently being developed to continue to develop the
College’s international portfolio over the next decade.


Much work has been done recently at group level, under
the leadership of the College’s Director of Marketing &
Admissions, to articulate a new brand strategy and vision
for the College and its family of schools, and the College,
through its subsidiary Malvern College International, now
wishes to recruit a Senior Brand Manager to interpret and
articulate the new brand framework for its overseas schools.
In addition to this strategic branding work, the role will
also involve supporting each of the College’s international
partners in developing and rolling out their own marketing
strategies, ensuring they are aligned with the overarching
brand strategy in place at group level.


The successful candidate will be expected to travel when
required to each of the College’s international schools and
to work at a senior level with proprietors and other staff
across the group.


The role will report to the Director of International Schools
on a day to day basis, with a dotted reporting line to the
College’s Director of Marketing & Admissions, who will
provide functional leadership and oversight of brand
and marketing strategy as they pertain to the Malvern
group as a whole.

Main Duties, Activities and Responsibilities

» Work closely with proprietors and senior marketing
executives from each international school to articulate
and interpret the group brand framework to ensure it is
relevant at a local and regional level in each case
» Support the development of marketing strategies
and initiatives for each international school, ensuring
that marketing activity and key outputs (for example
website, prospectus, and video) are aligned with the
group brand framework
» Develop content and communications that can be
re-applied across the Malvern College family of schools
and support the co-ordination across the group of
related marketing communications
» Work with the digital team in the UK, and across
the group, to maximise brand awareness across
the international group
» Support the development and profile-raising of
strategic group initiatives such as the Malvern
Pathways Professional Development Framework,
the Group HR Service and the MCI Academy.
» Support new business partners in the development
of their initial marketing strategy and in the roll-out
of marketing activity in both the pre-operational and
live stages of new projects
» Work with the UK Director of Marketing and
Admissions, to explore the development of Malvern
College International (MCI) as a B2B brand in its own
right, ensuring an appropriate position in the group
hierarchy alongside Malvern College and individual
international schools
» Work with the Director of Education and UK Director
of Marketing & Admissions to develop a Marketing
& Admissions training programme which can be
delivered to M&A staff across the group as part of
Malvern Pathways
» Work with the UK Director of Marketing and Admissions
and other relevant colleagues to create a comprehensive
Partner Handbook which aids successful on-boarding
for new partners joining the Malvern College Family
of Schools and which supports the operational
development of new projects


Additional


» Liaise closely and regularly with the College’s
marketing team, through the UK Director of
Marketing & Admissions, to ensure a deep
understanding of the College’s ethos and values
» Visit each international school on a regular basis to
ensure strategic alignment on brand and positioning
» Liaise continuously with relevant MCI school staff
to ensure marketing activity and outputs meet with
MCI and College requirements
» Contribute to formal Quality Audit visits (usually
taking place annually)
» Report, when required, to the MCIL Board of
Directors and other governance forums within
the family of schools

Company

Malvern College is one of the leading co-educational independent schools for pupils aged 13-18, offering both A levels and the IB diploma in the Sixth Form.

Find Us
Location
GB

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert

Similar Jobs