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Email Marketing Executive

Employer
Hays Sales and Marketing
Location
England,Berkshire,Reading
Salary
Up to £35000 per annum
Closing date
15 Oct 2021

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Job Details

Email Marketing Executive
£35,000
Reading- flexible, hybrid working options available

A leading B2B organisation based in Reading.

Due to an increase in activity, my client is actively looking for a hands on Email Marketing Executive to join their team. This role is working closely with the wider marketing team to deliver high quality database leads and multi touchpoint nurture programmes within key channels

Responsibilities

* Contribute to the overall marketing strategy and development of the email CRM marketing plan
* Effective use of data within email CRM to create and drive improvement within campaign effectiveness
* Maximise use of available technology, including email, CRM (MS Dynamics) and marketing automation
* Creation, maintenance and testing of campaign assets, including email templates, landing pages, and forms through utilising both responsive HTML and content management systems. Always ensuring all assets are within the brand guidelines.
* Creation, testing and ongoing maintenance of Marketing automation and lead nurture flows within the CMS.
* Creation and management of engaging high quality email marketing campaigns across lead generation, lead nurture, customer retention and customer service activity.
* Manage engagement with external supplier relationships to ensure maximum value achieved
* Production of regular reporting showing ROI from marketing (data, CRM and MA) investment, interpreting the results, and feeding into the ongoing test and learn development.

Personal Profile

* Experience working with relevant technologies including CRM (ideally Microsoft Dynamics) and Marketing Automation
* Proven ability of data segmentation and reporting
* Experience analysing and interpreting campaign performance data
* Experience of building out complex nurture flows in marketing automation applications
* Experience in creating engaging email content that delivers results
* Experience of using MailChimp and social media scheduling tools such as Hootsuite.
* Good understanding of Microsoft Office, especially Excel, Outlook, PowerPoint and Word
* Strong communication skills

If you are actively looking to progress your career in a hands on marketing role, working directly with senior management teams, then please get in touch! Samantha Oswald - 01865 972130

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Company

Hays has an unrivalled database of sales jobs across a range of sectors, including FMCG, the financial sector, professional services, IT, telecoms and pharmaceuticals. We also have job opportunities in the oil and gas, energy, engineering and industrial and manufacturing sectors.

Sales jobs we recruit for include business development manager jobsaccount manager jobssales manager jobs andfield sales representative jobs

Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions

 

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