Paid Search Manager
Your new company
An award-winning business with over ten years' experience generating leads for financial advice firms. This company strives to connect consumers with the service they're looking for on a national basis. This firm knows their employees are their biggest asset, which is why there's such a focus on staff. On top of offering leading training, support and development is offered on a continuous basis to help employees progress in their careers. They also pay above and beyond because we really want the best people working here
Your new role
Campaign and performance management: Running paid digital marketing campaigns; building successful marketing campaigns from scratch across multiple channels, including engaging ad copy or creative, relevant audience targeting and keyword analysis.
Analysis and improvement: Using a variety of data sources to analyse ad performance data (e.g Click Through Rate, Conversion Rate, ROAS and margin), making recommendations for improvement and implementing.
Stakeholder management: Foster relationships within both the digital team and other teams across the business, keeping them up to date with campaign performance and any issues or opportunities you or your team have encountered.
Commercial awareness: Demonstrating an interest in commercial factors behind the marketing, and being comfortable explaining to others what impact these factors have on performance. Sees commercial success as a KPI.
Problem solving: Exceptional ability to identify and resolve both campaign and commercial problems using a creative and innovative approach. Able to explain your logic to different stakeholders with confidence and ease.
Ambition, drive and passion: You are keen to share your experience and learnings with others. A self-learner, you listen to podcasts and undertake training in your own time. You discover new strategies, technologies and automations and communicate these to your team.You have an entrepreneurial mind and genuinely enjoy learning about what makes a business tick.
Technical expertise: You have in-depth knowledge of a variety of marketing platforms (including Google Ads, Bing Ads, Facebook and Instagram), both theoretical (how the platform/auction works) and practically (how to do more complex tasks).
What you'll need to succeed
As a senior member of the team, you are a detail-oriented individual with a brilliant combination of creative and analytical skills. You are proactive and independent in your approach to working life. A self-starter who is willing to fail, and to learn.You will be making commercial recommendations and reporting back to stakeholders on campaign and product performance. You should also be confident in telling stories with data to people across the business.You will be expected to support both your manager and other senior members in the business, as well as providing line management support to the Paid Media Executives.You will raise the standards of performance marketing; setting best-practice, helping to expand channels, reach, and using innovation and proven tactics to succeed in a competitive search and social landscape.
What you'll get in return
A number of incentives and benefits which include:- Bonus schemes: All employees are eligible for an annual bonus based on company performance.- Generous holidays: you can expect 24 days paid annual leave (increasing based on length of service), plus bank holidays.- Early finish Fridays: to get the weekend started early - 4.00pm finish every Friday. Also offer flexible working; want to have a lie in on a Monday morning? Start at 10.00am - that's no problem! Expect to join a number of social events from day one! This company will invest in you.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.