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Senior Email Marketing Strategy Consultant

Employer
Pure360
Location
Brighton
Salary
£29,708 to £43,945
Closing date
14 Oct 2021

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Job Discipline
Communications, Digital, Marketing (General), SEO
Experience Level
Analyst
Sectors
Agency
Contract Type
Permanent
Hours
Full Time
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Job Details

Our Strategy Consultants educate and challenge our customers to be the best they can be. By building an in-depth understanding of what defines and drives our customers, and using data to drive insights, prove and test value and enhance segmentation – we develop strategies that energise, inspire, and drive our customers’ marketing results. We bridge the gap between having the right marketing tools, and using this to achieve incredible results. Our customers’ success is our success.

About us

We are Pure360.

Our journey started in 2001. Born in a garage, somewhere in Brighton, we’ve evolved to be the UK’s leading Ai Marketing Platform and super proud to be rated #1 in Email Marketing by Gartner Digital Markets!

Our mission is to enable marketers to be the best they can be. We do that with our cutting edge technology and remarkable people. And we do it for 1000’s of brands including innocent. The Range, FT.com, Kuoni, Shoezone, Whirlpool, Reach Publications and many more.

We’re always looking for awesome people to join our growing family. Our people play a huge part in defining the strategies and best practices within the entire email marketing industry. Today you could be part of that journey too.

In a post COVID world we accept the workplace has changed significantly, which is why we’re also happy to work with our teams remotely whilst still ensuring we keep our values and culture at the heart of everything we do.

Key duties and responsibilities 

  1. Make it your mission to understand your clients’ business’ inside and out; their commercial model, attribution model, opportunities, challenges and the role of email and marketing in the wider business. You will work with your customers to define their KPI’s, so a thorough understanding and interest in their business is key.
  2. Use your passion for data and your influencing skills to educate clients and deliver compelling marketing ideas and tactics that drive them towards meeting their business objectives. It’s an incredibly varied role. You could be advising on acquisition strategies, email best practice, mapping the customer lifecycle,  or enhancing a clients’ segmentation through defining customer personas.. all in a day’s work!
  3. Create and present engaging strategic quarterly business reviews that reaffirm value, demonstrate ROI, and through solid analysis of data and a beautifully woven story, deliver insights and recommendations to support customers in meeting their objectives.   
  4. Build a thorough knowledge of Pure360 capabilities, and stay up to date with developments in the wider digital marketing ecosystem. 
  5. Efficiently and proactively manage your book of business. Accurately log, and actively analyse your performance to manage and prioritise time, drive efficiencies and value, and identify opportunities and risk within your base. 
  6. Take the lead in growing paid-for consultancy within your base of customers.
  7. Take an interest in growing your own personal brand through delivering webinars, running workshops and contributing to Pure360 blogs and client events.
  8. Support, coach and share your knowledge and experience with more juniors members of the consultancy team
  9. Work with internal teams and partners to ensure your customers perform to the best of their abilities and work closely with Account Management to retain and grow your account base
  10. Deliver against activity KPIs and targets, both internally and in line with customer objectives

Person specification

We are looking for someone to help challenge our clients to shake things up. We’ve had enough of the ‘same old’, ‘we’ve always done it this way’ approach, and we’ve had enough of all the guesswork. Using your understanding of marketing as an inherently data-led discipline, you’ll have experience delivering impactful insights and solutions that shift results.

You should thrive in a customer facing environment, championing excellent communication skills, a track record for success and use your ability to create compelling data stories to build influence, gain trust and lead customers to the best possible ideas and results. 

You will be comfortable using Excel to identify, prove and test insights about our customers’ audiences and approach. Segmentation, persona mapping and resultant email strategy will excite you as much as our customers and you’ll take huge pleasure in having a tangible, visible impact on your client’s businesses. 

If you are someone that loves marketing, using data to make a point, and you can’t wait to impress customers then we want to hear from you!

Essential skills

  • Minimum 2 years experience in a similar role within the marketing sector, Saas or Agency side
  • Solid understanding of email marketing best practices, principles and success metrics, and working knowledge of the wider digital marketing space.
  • You are analytical and data-led. You love spotting trends and anomalies, and your mind immediately starts racing with the insight this drives, and how this can shape a customers strategy and impact their results
  • You have an ability to tell compelling stories with data, and are able to move past the numbers and understand what these truly represent. You know how to bring data to life to make your point, and combined with excellent presentation skills, you can gain and buy-in from customers of all levels.
  • With excellent communication skills, you will have had experience influencing stakeholders of all levels both internally and client side, and won’t shy away from challenging a client in the pursuit of improving their results and helping them reach their goals.  
  • Excellent MS Excel knowledge, with an ability to turn your hand to other data manipulation and analytical tools. At a minimum, you’ll be using pivot tables and vlookups on a daily basis to fuel your strategic recommendations
  • Strong personal admin and time management are key, and you will use these to proactively plan and prioritise your workload to aid your winning streak of meeting KPIs
  • You will strive for improvement and growth. This will encompass personal growth, along with taking a keen interest in staying up to date with the ever changing marketing landscape and what this means for Pure360 and your clients
  • You will take a sense of personal gratification in helping others grow. As a senior member of the team you will relish the opportunity to share your experience and knowledge.

Desirable skills

  • Experience concurrently managing strategies for a wide range of clients across different sectors
  • Familiarity with the wider digital marketing space. Experience in SEO, PCC, affiliate marketing would be a plus
  • Experience using segmentation models, such as RFM, RFE

Remuneration
Salary band £29,708 to £43,945
25 days holiday rising to 30 days, plus public holidays and a day off on your birthday, contributory pension scheme, free health cash plan, discounted gym membership
As a Pure360 employee we expect you to feel as passionately about our values as we do. Living by these we ensure we create a successful and happy environment for you, your peers and the business. Our Values are: We are Real. We are Inspired. We love our Customers. We strive for Improvement. We get stuff Done. We are One.

Interested? Here’s how to apply
Send your CV, current remuneration package and cover letter to talent@pure360.com, or give us a call at 01273 648 869

Company

We are Pure360.

Our journey started in 2001. Born in a garage, somewhere in Brighton, we’ve evolved to be the UK’s leading Ai Marketing Platform and super proud to be rated #1 in Email Marketing by Gartner Digital Markets!

Our mission is to enable marketers to be the best they can be. We do that with our cutting edge technology and remarkable people. And we do it for 1000’s of brands including innocent. The Range, FT.com, Kuoni, Shoezone, Whirlpool, Reach Publications and many more.

We’re always looking for awesome people to join our growing family. Our people play a huge part in defining the strategies and best practices within the entire email marketing industry. Today you could be part of that journey too.

In a post COVID world we accept the workplace has changed significantly, which is why we're also happy to work with our teams remotely whilst still ensuring we keep our values and culture at the heart of everything we do.

Check out the video to find out why we are a break from the norm

Find Us
Website:
Telephone
01273664191
Location
Unit A-E Level 3 South, New England House
New England Street
Brighton
East Sussex
BN1 4GH
United Kingdom
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