About The Lawyer...
The Lawyer is an award-winning, market-leading brand. It focuses on the business of law - which law players have a distinct and winning strategy, which are financially performing, which are using tech to transform their services, and which are building sustainable cultures and organisations.
It has over 300 subscribing organisations, 60k individual users, including over 90% of the 50 largest UK and 50 largest US law firms operating internationally out of the London marketplace. We aim to provide data-rich insight that helps senior legal leadership teams see around corners.
We have fantastic and growing digital engagement with over half our subscribers visiting TheLawyer.com on a daily or weekly basis. In addition to TheLawyer.com, we have developed a set of data-rich insight tools, including our Litigation Tracker and Signal, our new subscription service for in-depth market reports. This year, paid content will represent about 50% of total The Lawyer revenues. The Lawyer is part of Centaur plc.
How You'll Help Us Grow...
Reporting to the Managing Director of The Lawyer, the Marketing Director will lead all marketing and branding activities. This role sits on the Leadership team and the Marketing Director is a key player in shaping and implementing the growth strategy. The role holder will provide strategic marketing support for the business; defining & segmenting the addressable market; developing a Go-to-Market plan; developing a data strategy to support the marketing and putting in place a customer lifecycle marketing plan.
They will work closely with the Commercial, Product & Research and Editorial teams to expand the reach of the brand, increase our market penetration and grow the customer base in value & volume. At the heart of this role is ensuring the value exchange between The Lawyer and our customers is front and centre of everything we do. The Marketing Director has a critical role in helping to drive the strategy & profitability of the business, driving top line revenue growth, and effectively recommending and managing the “go-to-market” investments we make to grow the business.
As a strategic marketeer sitting at the top table of the business your initial focus will be to develop a marketing strategy for the business including transitioning to a customer-led approach and to focus on the following four key commercial priorities.
- Increase customer numbers and account value to our premium subscription content products, developing a strategy that accelerates the growth in this area using all elements of the strategic marketing mix including: