This job has expired

Marketing Director

Employer
fabric Life Limited
Location
London (Central), London (Greater)
Salary
Up to £70,000 + bonus + share options
Closing date
17 Sep 2021
You need to sign in or create an account to save a job.

ROLE AND RESPONSIBILITIES
We are looking for a passionate, results-driven marketing team leader with a professional
background in digital marketing and campaign execution. Interest in music industry and an intuitive
understanding of audience needs / communication channels is a plus; must have drive and desire
to help build a multinational business with a rigorous, data-driven approach to marketing.

This role will also have P&L responsibility, overseeing fabric records and Houndstooth, as well as
our subscription business (fabricfirst).

You will be expected to:

Lead campaign marketing (for fabric venue & other fabric programmes)

  • Plan the campaign marketing plan for the overall seasonal programme as well as individual events
  • Develop digital marketing strategy (inc. channel, budget & audience plan and KPIs) across key partners (facebook, RA etc.) to support ticket sales; track performance to optimize future marketing decisions
  • Execute quarterly high-quality seasonal launch campaign (creative assets + media coverage), liaising with agency and marketing partners as needed
  • Develop community marketing strategy to engage high-value niches & clusters to support ticket sales
  • Oversee the creation of marketing content, ensuring campaign assets from promoters is in place and marketing copy tailored to audience and artist needs;
    • Secure unique content and organise artist interviews where possible
    • For in-house shows, where needed, book and manage photographers, videographers, designers & illustrators

Lead PR and social / content marketing

  • Develop and execute active PR / earned media strategy to build brand awareness in UK and globally for fabric and Houndstooth
  • Oversee fabric-owned social accounts and establish overall content marketing strategy / KPIs
    • Set strategy / goals and relevant approach to grow fabric followers, interactions and engagement
    • Manage team to oversee creation of social media updates, messaging, content, platforms and roll-out
    • Monitor digital activity including analytics and reporting against metrics and report back
    • Manage and grow fabric's database including audience segmentation 

Oversee Fabric Records & ecommerce business

  • Manage fabric records / Houndstooth team with overall P&L responsibility for results
  • Develop their marketing strategy and ensure aligned / supportive of overall fabric marketing
  • Oversee e-commerce strategy, inc. establishment of KPIs and targets for FWW team
  • Manage and revitalize fabricfirst subscription service

PERSONAL AND PROFESSIONAL QUALIFICATIONS

  • Proven track record of digital marketing and campaign-driven execution — 6+ years experience
  • Direct experience managing digital campaigns, developing online channels & community strategy, and evaluating  investment vs. returns
  • Entrepreneurial, creative and ROI-focused mindset
  • Organised, prioritised and structured approach to project management
  • Basic Adobe and Wordpress skills preferable
  • Excel and Powerpoint or Keynote capability essential
You need to sign in or create an account to save a job.

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert