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Senior Digital Marketing Executive, Vintage

Employer
Penguin Random House
Location
Up to £33,000, dependent on how your skills and experience align to the role, plus bonus and benefits.
Salary
Competitive
Closing date
30 Sep 2021
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Are you a digital marketer with experience in running, optimising and reporting on social media advertising campaigns?

Join the Vintage team as Senior Digital Marketing Executive to provide specialist digital marketing expertise, driving online discovery and sales of our books.

With a catalogue of over 6,000 titles, Vintage publishes some of the world’s most thought-provoking, unforgettable, beautifully designed books – from contemporary trailblazers to our red-spine Vintage Classics. This means that our broad family of authors ranges from world-class prize-winners to emerging talent, including Toni Morrison, Margaret Atwood, Jo Nesbo, Afua Hirsch, Rukmini Iyer, Ocean Vuong and Ian McEwan.

In this newly created role in the Marketing team, you’ll work closely with our Head of Campaigns, Classics & Catalogue Editorial Director and our colleagues across Insights and Metadata, Online Sales, and Publicity. You’ll use your awareness of the sales funnel to plan and run digital advertising activity that engages audiences and drives sales of Vintage titles. You’ll also run audience acquisition campaigns to grow Vintage’s online audience.

You’ll use your copywriting skills and creative eye to test multiple design and copy options, you’ll work with first party data to develop strategic audience targeting and sales data to illustrate a proven return on investment and campaign effectiveness.

We’re looking for someone to establish best practice for setting campaign objectives, strategy, reporting and benchmarking, to ensure the whole marketing team is running best-in-class digital advertising campaigns. You’ll proactively look for opportunities to make our digital marketing campaigns more inclusive. You’ll also be responsible for keeping pace with new tools and platforms and analysing campaign performance, sharing insights with colleagues. Outside the business, you’ll build relationships with agencies and freelancers.

You’ll manage Vintage’s social media advertising self-service platforms, including Facebook Business Manager, Twitter, TikTok, Pinterest, LinkedIn and Google Ads Manager, so having prior experience of optimising self-service ad campaigns is key for this role. This role does not involve managing organic content on Vintage channels.

We’re looking for someone who is curious about the next big thing, always looking for new opportunities to use data and trends to connect readers with the books they’re looking for in the format that most appeals to them (including ebooks and audiobooks). You’ll be strategic and commercially minded with a focus on finding solutions to get the best results. You don’t need prior publishing experience; you may work for a similar media brand or within a digital marketing agency environment and have a real passion for working closely with books to take their success to new heights.

If this sounds like your next role, we want to hear from you. Please apply with your CV and cover letter by Monday 30th August.

What you can expect from us:

Salary: Up to £33,000, dependent on how your skills and experience align to the role, plus bonus and benefits.

Our employees are the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:


•    25 days paid holiday entitlement in year one, plus bank holidays
•    Medical cover
•    Life assurance
•    Cycle to Work scheme
•    Discounted gym membership
•    Personal Learning Allowance
•    Generous pension scheme
•    Summer working hours (role dependent) 
•    Volunteering policy and charity matching
•    Employee Assistance programme
•    Mentoring programme
•    Extended Parental Leave policy 
•    60% Discount on Company books
•    Each site has trained mental health first aiders 
•    We plant a tree for every new employee to our business

Our creativity is inspired by different perspectives, so we want our culture to be one of belonging, where everyone feels welcome and where differences are celebrated.

As a Disability Confidence Committed organisation, we’re part of the offer an interview scheme. This is where disabled applicants who meet the essential criteria for the role can opt in to get to the next recruitment stage. There may be some situations where volume of applicants means we can’t take all eligible candidates to interview.


We want to make sure disabled applicants can be their best at each step of the recruitment journey. If you need adjustments during the application process, we encourage you to get in touch with us at PRHCareersUK@penguinrandomhouse.co.uk. Remember, you only need to share what you are comfortable to for us to support your adjustment request. Find out more about our approach here: https://www.penguinrandomhousecareers.co.uk/applying-for-roles-with-a-disability

We partner with The Book Trade Charity, who provide financial assistance for people looking to get into the publishing industry; you can find more information and talk directly here: https://www.btbs.org/

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

 

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