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Marketing Manager (Campaign Planning)

Employer
House of Commons
Location
England,London,Westminster
Salary
Up to £37510 per annum + Starting at 30 days per annum, pro-rata
Closing date
19 Sep 2021

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Job Details

Do you have experience of producing and presenting campaign evaluation reports? What about providing insights and forecasts into current and potential channels and activities that drive audience engagement? If yes, then keep reading...

We have a fantastic opportunity for you to develop your existing Marketing experience and skills, working closely and collaborating with colleagues in various teams across the whole of Parliament. This is a great opportunity to work across a wide range of UK-wide marketing campaigns including tours of the Palace of Westminster, educational visits, outreach work, retail & heritage collections. The team also run more specialist campaigns that are designed to engage the public in the work of Parliament, these include the Elizabeth Tower, UK Parliament week, Anniversaries and a digital talks programme.

The Team

The Participation Marketing team supports the promotion of public engagement services and activities which enhance the public's understanding of the work of the House of Commons and House of Lords. You will be exposed to working within a creative and innovative marketing team - with the ability to pilot new initiatives and have a 'use, test and learn' approach to your work.

The team are tasked with improving the co-ordination of marketing activities across the 2 main delivery areas - Education and Engagement & Visitor Services and Retail - and to provide data driven marketing solutions to showcase the work of Parliament to underserved audiences throughout the UK.

The Role

This is a fantastic opportunity for a Marketing professional who can collaborate with colleagues across Participation and the wider House to identify, plan and monitor strategic, audience-focussed and agile marketing campaigns of varying weights, to reach Visitor Engagement, Education & Engagement and Retail delivery targets.

What are we looking for from you?

* Experience of end-to-end management of UK-wide multi-channel marketing campaigns, using a target-led, data-driven approach to planning, delivery and evaluation.
* Experience of building relationships with internal and external stakeholders, partners and organisations - to information gather, develop campaign's reflective of strategic needs, promote best practice and to provide analysis and evaluation.
* Experience of producing and presenting campaign evaluation reports to senior stakeholders, providing insights and forecasts into current and potential channels and activities which drive an increase in conversions and audience engagement with UK Parliament.
* Experience in line management - ideally with experience of setting realistic objectives, monitoring performance, giving feedback and supporting development.
* Ability to balance competing priorities and prioritise multiple tasks in a fast-paced, changing environment.

So, what's next?

We would like you to submit your online application form on the House of Commons portal. When submitting your application form, please demonstrate using examples how you meet criteria 1 to 4 and 6 from the job description. All the criteria will be assessed at interview stage. You can find out more information on the role and the full criteria on the job description.

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