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Head of Marketing

Hays Sales and Marketing
£215.00 - £300.00 per day
Closing date
20 Aug 2021

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Job Discipline
Public Sector
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Job Details

Head of Marketing - London - £50,000-£70,000!

Your new company
Your new company is a rapidly growing Care Software start-up in the UK, having quadrupled its customer base since the pandemic began. Their vision is to digitise the social care sector (care homes and homecare agencies) and help thousands of carers to provide a higher quality of care to the UK's most vulnerable people. They are passionate about changing the world of Care with their awesome mobile App and Web-based tools that make delivering care far easier for hard-working carers.

Your new role
Your new role will be part of a team of 8 and are now looking to bring their marketing function in-house and for the right person to lead the department. Due to our success over the last year they are investing further in growth, so they will need to quickly build a great team under them. They are looking for someone to come in and hit the ground running!

Key responsibilities include:

* Take ownership of, define and deliver the company's branding and marketing strategies.
* Analyse and report on the performance of different channels and campaigns.
* Manage our growth rate and customer acquisitions costs carefully and attribute budget and resource to the best performing areas.
* Manage a team of at least 2 marketing execs in 2021 with further expansion coming in 2022.
* Brief freelancers and manage their deliverables closely.
* Make sure our website is a top performer in CRO and design and continues to dominate SEO.

What you'll need to succeed:

* Highly experienced and high-performing digital marketer (5+ years)
* Ideally with startup experience and mindset to test and iterate quickly
* Experienced directly managing £100k+ of marketing budget with proven ROI
* Experienced managing a team, preferably having hired too. Be excited to grow a marketing team around you
* Strategic thinker with an analytical and commercial mind, eager to help guide the direction of the company
* Driven, ambitious and proactive
* Have very strong breadth of knowledge of digital marketing with ideally broader experience across branding, email, partnerships, and content marketing
* An eye for good design
* Excellent verbal and written communicator
* Interested (but not experienced) in the care sector and its modernisation
* A digital native yourself, excited by tech and even more excited to work in a start-up that's doing social good
* Highly experienced and high-performing digital marketer (5+ years)
* What you'll get in return:
* Private Health Insurance
* Work from home 2 days per week
* Regular company socials
* Company cycle to work scheme
* Good coffee in our bright and airy loft office
* See the impact digital health technology can have on the lives of thousands of people

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

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