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Direct Marketing Executive - Retention

Flexible location with home working option (with regular travel to London)
£27,083 pa plus £4,689 London Weighting (if applicable) plus excellent benefits
Closing date
27 Jul 2021

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Job Discipline
Digital, Marketing (General)
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Job Details

Are you results-driven and insight-led, with a proven track record gained working on projects and campaigns to retain and re-engage donors and/or customers across a range of direct marketing and digital channels? As Direct Marketing Executive – Retention you could soon be putting your skills and experience to excellent use at the heart of our Individual Giving team.

About Shelter

A home is a fundamental human need, as essential as education or healthcare. Yet millions of people across Britain struggle on a daily basis with homelessness, bad housing conditions, soaring rents, discrimination and the threat of eviction. So, we are striving for change, with individuals, in communities, across society, and leading the way to a safe home. We need ambitious, best-in-class individuals who are passionate about our cause to join us at this exciting time. This is your chance to play a part in the fundamental change we are striving to achieve.

At Shelter we are united by our purpose to defend the right to a safe home. Our enemy is the social injustice at the core of the escalating housing emergency. We believe that to win that fight, we must be representative of the people we are here to help and those who support our movement for change. In all our people decisions, we take pride in being inclusive, fair, equitable and transparent.

We have committed to combat racism both within and outside Shelter and welcome you on our journey to becoming a truly anti-racist organisation.

About the team

Part of a thriving Income Generation department, our Individual Giving team consists of three programmes - Supporter Acquisition, Direct Dialogue and Supporter Retention and Development. Together, we deliver a diverse programme of work with ambitious income targets that support our organisational strategy, across cash, regular giving and lottery products. We’ve grown quite a bit over the past few years and benefitted from both investment and opportunity for innovation. That’s resulted in us generating over £20m of unrestricted income every year. This is your chance to be part of our success.

About the role

This pivotal role will see you help deliver Individual Giving (IG) and Retention strategies, working with teams in IG to increase lifetime value of cash, regular giving and lottery supporters and collaborate with peers and Heads of team. You’ll work alongside the Direct Marketing Manager to support and lead on exceptional fundraising campaigns and projects aimed at retaining and re-engaging our supporters and stewarding them across their supporter journey with Shelter. Essentially, your focus will be on giving supporters more control of how they give, when we contact them, and the content that will mean most to them. Ensuring each multi-channel, integrated and inspiring campaign builds strong supporter relationships and long-term commitment to Shelter. And, along the way, you’ll get to work on new products and propositions to retain supporters in innovative ways and build strong relationships with colleagues, agencies and suppliers alike.

About you

Passionate about outstanding supporter experiences and maximising income opportunities, you have a good understanding of direct marketing and digital channels such as direct mail, SMS, telemarketing and email. You’re also used to optimising and reviewing campaigns and aren’t afraid to share both failures and successes. Managing and influencing stakeholders to deliver results comes naturally to you too. What’s more, you’ll have a knowledge of using analysis and intelligent use of data, are great at utilising insight, including the motivations, interests and behaviours of supporters to guide decisions and have a keen interest in, or willingness to learn about, product management and development. You’re happy to challenge the status quo and introduce new ideas, methods and processes too and you like to horizon scan and keep ahead of emerging trends and are comfortable working in matrix teams.

How to apply

Please submit your application via our online system, CoreHR. Your application should consist of a CV and supporting statement (no more than 350 words for each paragraph), focusing on real examples of how you have demonstrated or met the About You points on the job description and the following behaviours:

  • We prioritise diversity and have an inclusive and open mindset
  • We enable decision making
  • We work together to achieve our shared purpose

Any applications submitted without a supporting statement will not be considered.


We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.

Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services. And we campaign to make sure that, one day, no one will have to turn to us for help. We’re here so no one has to fight bad housing or homelessness on their own.

To find out more about the role and the benefits of working for Shelter please visit our website. Apply to be part of our team and be the change you want to see in society.

Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.

We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.

Vacancy ID : 038745 Closing Date : 27-Jul-2021 Contact Person :   Contact Email : Contact Number : 0344 515 2182 £27,083 plus £4,689 London weighing if applicable Direct Marketing Executive Head Office, Old St. London


Our values

Shelter has three core values that drive all our work:

We’re approachable

Shelter is a lifeline for anyone who is homeless or suffering in bad housing. If you’re faced with losing your home, we’ll do everything we can to help you keep a secure roof over your head.

Face-to-face, on the phone and by email, we’re committed to giving expert, confidential advice and support, tailored to the individual.

We challenge

Home is a basic human need. In our affluent nation, everyone should have a home, and Shelter is challenging the people in power to make that vision a reality, through tenacious lobbying, persuasive research and policy reports, and high-profile public campaigns.

Shelter is fighting injustice, and righting housing wrongs – and we’re achieving real, positive changes that will benefit generations to come.

We’re enterprising

Shelter strives to get the most out of every penny it spends. We’re proud to join forces with like-minded organisations, to share our ideas, and develop creative ways of tackling housing need.

The housing crisis is changing, and we must change with it. Shelter services identify and respond to demand, targeting support to those who need it in the most effective way.

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United Kingdom
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