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SEO Copywriter

Competitive Salary
Closing date
17 Aug 2021

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Job Discipline
Communications, SEO
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Job Details

About the role 

As we enter our next stage of growth, we are looking for an SEO copywriter to develop and deliver content with intent.

Reporting to the SEO & Content Manager, this is a new position, part of a growing marketing team, and pivotal in promoting Superscript and upping our organic traffic to support our customer growth objective.

This role is suitable for a copywriter with an interest in insurance and the world of SMEs, creative and result-driven, keen to get stuck in and passionate about making business insurance understandable. 


  • Supporting our SEO strategy, by building out content to push us up the ranks 
  • Conducting keyword and SEO research to inform your approach to SEO-friendly content
  • Writing product page copy, supporting product content, blog posts 
  • Conducting ongoing blog audit, to refresh and improve old blog content and write new SEO-oriented content in line with marketing and content plans
  • Carrying out competitor research to inform how we present our proposition 
  • Supporting other copywriting requirements (not necessarily SEO-led) across other marketing channels - this may include emails or guest content for partner sites
  • General proofreading and copy-editing
  • Contributing to ideation brainstorms and creative sessions



  • Excellent English editorial copywriting skills, with published content to prove it
  • A solid understanding of SEO for content writing
  • Experience writing landing page copy to promote products, as well as supporting content
  • Experience publishing web content 
  • Familiarity with Keyword Planner (and carrying out keyword research to inform topic ideation and content planning)
  • Experience using SEO tools such as SEMrush
  • Basic markup (or HTML) knowledge and the ability to pick up basic technical skills quickly
  • An analytical mindset, able to make use of Google Analytics and other tools (e.g. FullStory, Hotjar) 
  • A driven self-starter with excellent interpersonal and communication skills
  • Detail-oriented. Everyone makes typos, but it’s our job to ensure they get fixed. If you see a typo and can’t resist getting it sorted - this is exactly what we’re looking for!
  • Adaptable and comfortable with fast-changing organisations, getting stuck in with tasks that may not always be what you expected!

In return, we offer you: 

  • A competitive salary and the opportunity to grow your career at the UK’s leading Insurtech brand
  • An amazing team and founders, supportive board and investors
  • 25 days holiday
  • Vitality private health and dental insurance
  • Great pension (up to 10% on top of your salary)
  • Cycle to work scheme
  • Latest Apple gear
  • Fun, modern and informal office environment with regular team social events
  • Central London location with the best lunch in town (Borough market!)


Established in 2015, we called ourselves Digital Risks. We set out with a simple ambition: to make insurance better for digital businesses. We sparked something special: great products, and a seamless experience to match.

The flexibility offered by our monthly subscription was popular with other businesses too. So, we now provide cover for over 1,000 business types.

In 2020, we became Superscript. A name that, by definition, encapsulates what we’re all about: elevating our customers by providing better cover.

Find Us
United Kingdom
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