CRO Manager / Conversion Rate Optimisation Manager

5 days left

02 Jul 2021
30 Jul 2021
The Modern Milkman
Experience Level
Contract Type
Full Time
Job Title: CRO Manager

Location: London

Salary: Competitive

Job Type: Permanent, Full Time

We're an ambitious team with big plans, but the environment motivates us as much as any share price or KPI. And if there's one thing that fires us up, it's plastic waste. Plastic bags, plastic packaging, plastic bottles, don't get us started!

We're talking about the single-use plastics people discard every day, without a second thought. We're on a mission to revolutionize consumer habits by delivering fresh ways to return and reuse packaging, shop ethically, and feel good about convenience. We want to reset our throwaway society.

Can you help us accomplish our mission? We're looking for enthusiastic people with strong ethics who care about the planet, as well as our working environment. We want you to feel proud of the company and the vital work you're doing to reduce landfill waste and keep our oceans clean. Above all, we want you to thrive in your role.

Our Recent Awards 2021

The Modern Milkman has been selected as one of the Northwest Business Insider's Most Exciting Companies.

The role:

We're seeking a Conversion Rate Optimisation Manager to power our next stage of growth. This is a unique opportunity to build and implement the Modern Milkman's conversion optimisation strategy from scratch and work cross functionally within a high performing, data-centric team on a mission to reduce plastic waste!

You'll be responsible for driving continuous improvement of our web and app journeys, and getting more customers to convert. You'll have ownership for improving conversion of both paid and organic users, and will work with a crack team of analysts, marketers, product owners to test and learn at pace.

This is a truly exciting role for a self-motivated problem solver who has a track record of delivery in either early stage start-ups or direct to consumer businesses. The opportunity that you will have to drive our business forward in leaps and bounds is unparalleled!

Key Responsibilities and Accountabilities:

* Building, designing, implementing A/B and MVT tests and sharing learnings with wider team and business. Working with product teams to implement and measure successful initiatives
* Sharing learnings with and supporting product/ tech/UX teams on developing new features
* Analysing user data through Google Analytics to identify opportunities for optimization within the funnel
* Working closely with digital marketing managers to drive optimization across campaigns, channels, and landing pages
* Defining the digital analytics CRO toolset
* Informing, iterating and challenging our product backlog through data.

The Candidate:

* 4+ years CRO experience, ideally in a direct to consumer brand or mobile first business
* Experience designing and implementing A/B and MVT tests from hypothesis through to implementation, testing, results, and into development
* Well-motivated, driven individual who thrives in a high-pressured environment.
* You are excited by our mission to revolutionise consumer habits and reset our throwaway society.
* You thrive in fast paced environments
* Experience working with digital marketing teams on landing page optimization
* Experience using Google Analytics and A/B testing tools such as Optimizely, Google Optimize.
* Highly numerate, analytical and commercially astute
* Ability to influence internally, building buy-in with key stakeholders, leading cross-functional initiatives and virtual teams.
* Strong understanding of consumers and how to influence consumer behaviours
* Benefits


* 5% matched pension contributions.
* 25 days leave plus bank holidays.
* 1 'dependency day' this can be used for whatever you like.
* Employee discount on TMM.
* Life insurance with Aviva +25% off gym membership
* A company mission that's damn easy to get behind - save our planet!

Please click the APPLY button and to submit your CV and Cover Letter.

Candidates with experience or relevant job titles of; Conversion Rate Optimization, CRO Specialist Digital Marketing Assistant, Marketing Administrator, Digital Marketing Executive, Marketing Officer, Digital Marketing Officer, Web Design, Online Marketing, Marketing Trainee, Digital Marketing Assistant, Marketing Executive, Marketing Graduate, Website Optimisation may also be considered for this role.

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