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Performance Marketing Manager

Employer
Ball and Hoolahan
Location
London (Greater)
Salary
£neg
Closing date
29 Jul 2021

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Job Details

  • Performance Marketing Manager
  • Leisure/Retail/Hospitality 
  • £neg
  • London 

This is a meaty opportunity for a performance marketing manager with a strong background in brand marketing to drive the continued growth and success of key platforms and apps for this well-known and well-loved brand. 

Managing 2 direct reports, you will lead the development of the category plan and marketing strategies for these platforms, with both short term and longer-term strategies to drive profitable growth, brand metrics and customer acquisition and retention. 

In addition, you will be responsible for the annual media and production spend.  

This is a fast moving and forward-thinking company who want to build on the importance of digitising the customer journey, making it a more tailored and personalised experience enabled by data and smart creative. 

About you: 

  • A background in Performance marketing in client-side role is a MUST 
  • Big business experience- established working in large organisations  
  • Experience leading the design of a performance making plan with a focus on driving customer acquisition and retention 
  • Customer insights – understand customer segments and how to target audiences in relevant meaningful way  
  • Success in developing category plans and brand/product strategies, to deliver long term growth  
  • Demonstrated how marketing plans have used data and customer segments to drive business growth  
  • Strategic problem solver able to lead complex, high scale business platforms and promotional activity 
  • Delivered business results via engaging creative across all media channels  
  • Experience in media planning and execution – Lead agency partners to deliver outstanding creative TTL campaigns 
  • Experience in overseeing development of ATL  (inc. TV, OOH, press, radio) 
  • Lead development of BTL creative to drive marketing performance via acquisition led comms (digital, PPC, CRM) 
  • A great knowledge of UK/ I digital world 
  • Managing and leading direct reports  

Company

At Ball and Hoolahan, we are the leading experts in Marketing Recruitment. Our brand has been established for over 30 years and we have built strong relationships with the most talented marketers in the industry and with many of the leading brands in the UK. Please visit our website to learn more about us and the brands we work with.

We recruit across a diverse number of sectors including FMCG, retail, professional and financial services, technology, leisure, media and publishing. Our expertise covers all roles in marketing and related services at all levels.

We are committed to providing objective career guidance and career enhancing opportunities through out the job seeking process. Key to our success is the one-to-one relationship that we offer with individual consultants - each a specialist in their field - who build an in depth understanding of an individual’s skills, style and aspirations. Personal recommendation is the cornerstone of our brand, underpinned by our marketing experience, our personal approach and our understanding of people.

Whether you are looking for your next career move in Marketing, or whether you are looking to recruit exceptional Marketing talent for your organisation, please do give us a call on 020 7323 4041 - we look forward to working with you.

Alternatively, you can also visit our website www.ballandhoolahan.co.uk to view and search for jobs to match your job search criteria.

Find Us
Website:
Telephone
0207 323 4041
Location
75-77 Margaret Street
London
London
W1W 8SY
United Kingdom
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