Performance Marketing Manager

4 days left

Location
London (Greater)
Salary
£neg
Posted
01 Jul 2021
Closes
29 Jul 2021
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
  • Performance Marketing Manager
  • Leisure/Retail/Hospitality 
  • £neg
  • London 

This is a meaty opportunity for a performance marketing manager with a strong background in brand marketing to drive the continued growth and success of key platforms and apps for this well-known and well-loved brand. 

Managing 2 direct reports, you will lead the development of the category plan and marketing strategies for these platforms, with both short term and longer-term strategies to drive profitable growth, brand metrics and customer acquisition and retention. 

In addition, you will be responsible for the annual media and production spend.  

This is a fast moving and forward-thinking company who want to build on the importance of digitising the customer journey, making it a more tailored and personalised experience enabled by data and smart creative. 

About you: 

  • A background in Performance marketing in client-side role is a MUST 
  • Big business experience- established working in large organisations  
  • Experience leading the design of a performance making plan with a focus on driving customer acquisition and retention 
  • Customer insights – understand customer segments and how to target audiences in relevant meaningful way  
  • Success in developing category plans and brand/product strategies, to deliver long term growth  
  • Demonstrated how marketing plans have used data and customer segments to drive business growth  
  • Strategic problem solver able to lead complex, high scale business platforms and promotional activity 
  • Delivered business results via engaging creative across all media channels  
  • Experience in media planning and execution – Lead agency partners to deliver outstanding creative TTL campaigns 
  • Experience in overseeing development of ATL  (inc. TV, OOH, press, radio) 
  • Lead development of BTL creative to drive marketing performance via acquisition led comms (digital, PPC, CRM) 
  • A great knowledge of UK/ I digital world 
  • Managing and leading direct reports  

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