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Marketing Executive

Industry Forum
Birmingham Business Park, West Midlands
Up to £37,000 per annum + benefits
Closing date
27 Jul 2021

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Job Discipline
Marketing (General)
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To plan and oversee the organisation’s marketing activities and campaigns. You will be the one to ensure that all marketing operations are successful in meeting the goals set by management.


  • Ensure all marketing activity relates directly to the organisational strategy and will have a measurable impact on achieving our ambitions.
  • Work closely and collaboratively with colleagues in the business to achieve company goals.
  • Evaluate effectiveness of campaigns, using insight and monitoring tools.
  • Develop strong working relationships across the organisation, particularly with the Executive and Senior Leadership Team and Principal Consultants.


  • At least 3 years’ experience as marketing officer/executive or similar, in a B2B/technical sector
  • Solid knowledge of marketing techniques and principles
  • Good understanding of market research techniques, statistical and data analysis methods
  • Excellent knowledge of MS Office and marketing CRM (e.g. Salesforce)
  • Experience in management of social media channels
  • Experience of web analytics (e.g. Google Analytics)
  • Excellent organisational and multi-tasking skills
  • Outstanding communication and interpersonal abilities
  • Creativity and commercial awareness
  • A team player with a customer-oriented approach
  • BSc/BA in marketing, business administration or relevant field or appropriate CIM qualification


  • Update and implement marketing plans
  • Organise and attend marketing activities / events to raise brand awareness
  • Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
  • Maintain the Industry Forum website and digital communications
  • Provide market intelligence and competitor analysis.
  • Develop and maintain Industry Forum marketing materials.
  • Ensure that a strong IF visual brand is created and conveyed at all times.
  • Manage contact and account data in SalesForce
  • Liaise with stakeholders to promote success of activities and enhance the company’s presence
  • See all ventures through to completion and evaluate their success using various metrics
  • Liaise with stakeholders to promote success of activities and enhance the company’s presence
  • Support development of web based services delivery
  • Support and help development of publications sales
  • Prepare content for the publication of marketing material and oversee distribution
  • Support the commercial team in undertaking research to identify opportunities for promotion and growth into new sectors
  • Own and develop all marketing processes within the business, including the measurement and reporting of all Key Performance Indicators.
  • Collaborate with managers and feed into the preparation of budgets and monitoring of marketing costs
  • Support events and publications as standalone revenue streams
  • Maintains the department's budget and ensures all marketing activities are cost-effective
  • Adheres to and implements all company policies and procedures
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