Senior channels manager

£30000.00 - £33500.00 per annum
22 Jun 2021
29 Jun 2021
Verity Slade
Experience Level
Public Sector
Contract Type
Full Time
The Senior Channels Manager will be a senior leader in the Internal Communications team, providing proactive leadership for the delivery of a new channels strategy that reaches our people, wherever they work.

This post holder will play a pivotal role in transforming the way the organisation communicates and evolves its communications to foster a two-way conversation. Within the role you will be involved in the introduction of several channels including Yammer, a new social intranet, virtual events and an employee listening platform. This technology is new to BTP and we need a digitally savvy individual to drive this agenda forward. You will work closely with the Head of Internal Communications to deliver multiple projects, partnering with, and coaching, our internal stakeholders to improve and enhance internal communications and engagement. You will lead to utilise multiple communication channels that facilitate conversations and nurture communities - to help colleagues understand how their work contributes to our purpose. Put simply, the post-holder with help us connect - to each other and to the organisation Develop a best practice internal communications channel approach, that is insight-led and focussed on reaching our people, wherever they work.
This includes:

* Establishing a clear purpose and objectives for each channel within an overall channels' matrix, segmented by audience
* Leading the implementation of several new channels and assisting the Head of Internal Communications in prioritising channels based on impact to the organisation - this includes, but not limited to, Yammer, MS Teams, Peakon and a new mobile-accessible intranet.
* Deputise for the Head of Internal Communications on all Channels decisions and meetings, where appropriate
* Be a key member of the IC senior leadership team, providing constructive challenge and advice to the Head of IC
* Identify opportunities for continual improvement to reach, making sure we adopt best practice and are a forward-looking IC team
* Create compelling visuals e.g. video and infographics
* Work closely with the wider IC Team to ensure that our content is compelling and connects colleagues to our purpose in the best way
* Own ways to amplify employee voice - particularly fostering employee networks and growing their membership - to grow communities and harness a genuine two-way conversation
* Lead on the implementation of a new intranet, providing critical expertise that meets the requirements of our varied audiences
* Drive and embed a robust insight and audience-based approach across the team, with ownership of an insight dashboard, to support insight-led conversations with stakeholders
* Work closely with the wider IC team to ensure a consistent and impactful best practice channel approach with robust measurement built into all directorate and project communication plans and campaigns
* Coach leaders and colleagues on best practice to advise on the most appropriate way to reach their audiences

The successful candidate will be able to demonstrate the below: -

* Day-to-day decisions on channels approach to maximise reach and ownership of channels matrix
* Deputising for Head of IC for Channels decisions, where appropriate
* Significant say in the development and introduction of existing and new channels

* Liaison with the Government Internal Communications professionals including other Police Forces
* Contact with stakeholders
* Managing agencies and suppliers
* Line management experience
* Used to working with yammer or a similar system

If this role is of interest, please do apply ASAP with an up to date word version of your CV highlighting all your relevant experience.

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