Senior Content Manager

Location
England,London
Salary
£34000.00 - £36500.00 per annum
Posted
22 Jun 2021
Closes
29 Jun 2021
Ref
4009500
Contact
Verity Slade
Experience Level
Manager
Sectors
Public Sector
Contract Type
Contract
Hours
Full Time
The post holder will be responsible for leading the design and implementation of the Editorial Strategy and lead the Editorial Team to create brilliant content across our existing and proposed channels. A natural storyteller, you'll have an instinct for what makes a good story that builds pride and connects our people to our purpose. The post-holder will have a strong grasp of how content, including campaigns, can be leveraged to affect behavioural change and employee engagement. Audience -obsessed, they'll make sure the content we publish is relevant, timely and provides a clear line of sight, so that everything we do clearly aligns to the mission.The postholder will work closely with the Head of Internal Communications to be a trusted advisor to senior leaders on how to shift content from a 'sending stuff out' model, to a value-add, employee-focussed function.

Main Duties: -

* Develop and deliver an Editorial Strategy that improves our employee's understanding of the connection between their roles and purpose, as well as pride in our mission. You will have a strong understanding of how effective communications influences organisational culture, employee engagement and behavioural change.
* Develop and maintain a comprehensive Editorial Calendar that encompasses campaigns, leadership communications and visibility, pride proof points and stakeholder/external engagement.
* Create exceptional, outcome-focussed editorial for multiple channels - making it appropriate for different audiences, with a digital-first mindset. This includes identifying content other than written copy such as video, GIFs, infographics etc.
* Partner with corporate communications colleagues to deliver aligned and consistent communications, across internal, external, stakeholders and division building relationships and insight into our organisation.

* Ensure that all Internal Communications content amplifies employee voice at every opportunity, to foster a two-conversation.
* Develop, and be a guardian for, an internal tone of voice that reflects our organisation and is in a human and friendly style.
* Lead and coach the Editorial Team to deliver compelling copy that is of a very high standard and is clearly linked to the Internal Communications team objectives - bringing the team on the journey to move from operational 'sending stuff out' to a value-add belief-building content strategy.
* Lead all internal campaigns to ensure we have a regular drumbeat that delivers campaign objectives.
* Lead agencies and suppliers, where required, to deliver expert and impactful content that adds value to our organisation.
* Be a key member of the Internal Communications leadership team, working closely with the Head of IC to deliver a sea-change in how Internal Communications is viewed in the organisation. Deputising for Head of IC at meetings when required.
* Working closely with the Senior Channels Manager to ensure that audience insight is used at every opportunity to maximise the success of us reaching our audiences and demonstrates active listening.
* Support and advise the Change Communications Manager to ensure that best practice and tone of voice are used in our change communications so that all content appears 'joined-up'.

The ideal candidate will be able to demonstrate: -

* Educated to degree level or equivalent level of experience
* A CIPR, IoIC or CIM qualification preferred
* Extensive experience of writing compelling copy and story-telling for internal audiences
* Extensive experience of campaigns - from conception to evaluation - that has successfully achieved behavioural change
* Experience in embedding an organisational tone of voice in all copy that is human and fosters adult-to-adult conversations
* Significant experience of creating and maintaining an Editorial Calendar that brings our purpose to life and builds pride among our people
* Exceptional planning skills, with an ability to horizon-scan for the long-term and short-term
* Strong influencing and stakeholder management skills, with the ability to gain buy-in to solutions that may be different to previous communication solutions
* Experience in using content to drive a two-way conversation that amplifies employee voice
* Experiencing in creating content across multiple media, including e-newsletters, intranet, social, video scripts, presentations and infographics
* Demonstrable evidence of influencing, building relationships and negotiation with partners
* Exceptional copywriting and proofreading, with strong sense of how to make copy compelling and tailored to different audiences
* Strong point of view about what should and shouldn't be communicated to our people
* Creative flair in all areas, to ensure every piece of copy is human and packed full of personality
* Significant experience of creating and maintaining an Editorial Calendar that brings our purpose to life and builds pride among our people
* Exceptional planning skills, with an ability to horizon-scan for the long-term and short-term
* Strong influencing and stakeholder management skills, with the ability to gain buy-in to solutions that may be different to previous communication solutions
* Excellent verbal and written communication skills with the ability to assimilate and report on complex issues to a range of partners
* Meticulous attention to detail - you can spot an errant apostrophe at five paces
* Supremely confident with Office 365 including Forms, Teams and Yammer
* Strong knowledge of Adobe or other design software highly desirable

If this role is of interest, please do apply Asap with an up to date word version of your CV highlighting all your relevant experience

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