Digital Marketing Analyst

England,London,City of London
£30000.00 - £55000.00 per annum
22 Jun 2021
20 Jul 2021
Fabio Alesi
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Your new company:

You will be joining one of the biggest players in the Luxury Retail market. With some flagship stores across London, they have built a reputation for absolute quality and care for their customers. As the world is now shifting to a primarily digital way of shopping, the Digital Analytics team is growing in stature within the business. This team allow Marketing Campaigns, online products and digital assets to be optimised using cutting edge analytics techniques.

Your new role:

- Working within the Digital Analytics team, the purpose of this role is to deliver analysis and insight across the business to a wide range of stakeholders. This role is core to making the Analytics function at Harrods run smoothly.
- We are looking for a confident, hands on, self-starter who can hit the ground running, and will understand and shape our Marketing Analytics data, campaign planning and measurement and be well versed in the latest analytical techniques and their application to a commercial environment.
- Someone who can research and identify ways to build our brand and maximise the impact of our multi-channel marketing & advertising strategies. Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

Key Responsibilities:

- Working on the Google Analytics platform to provide a wide range of data and analysis to the wider team, in particular the Marketing team.

* Producing digital dashboards in Google Data studio pulling on data from Google Analytics/Google AdWords / Big query
- Collating data from multiple sources for use in reports, tactical packs, and strategic insights.
- Provide pre and post analysis on current campaigns, informing the business on which aspects of campaigns are the most effective and which are not, and advising them on how to tweak campaigns to get maximum attention and create more impact.
- Supporting marketing analysis regarding product KPIs, trading data using customer journey analytics. - Supporting eCommerce to deliver trading insights.
- When needed, act as an advocate of analytics implementation process importance, communicate challenges and look for solutions that will empower the rest of the team.

Skills, Experience and Qualifications Required:

- Strong understanding of marketing analytics
- SEO/PPC/Affiliates etc (essential)
- Understand and provide insight for campaigns (essential)
- Knowledge of forecasting techniques
- Seasonal/Run rates (essential)
- High proficiency in Excel (essential)
* Experience using Google Analytics (essential)
* Experience using Google Data studio (desired)
- Experience using Google Big Query (desired)
- Experience of SQL and data warehousing (desired)
- Clear communication skills across a variety of stakeholder levels
- A core understanding of recording digital data.

What you'll get in return:

* Salary up to 55K (depending on experience)
* Generous Holiday Allowance
* Attractive Benefits package that includes pension and private health care

What you need to do now:

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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