CRM Development Manager

Location
England,London,City of London
Salary
£45000.00 - £70000.00 per annum
Posted
21 Jun 2021
Closes
19 Jul 2021
Ref
2947836
Contact
Fabio Alesi
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
CRM Development Manager - Retail and Fashion CRM Development Manager - Retail and Fashion, £50,000 - £65,000 dependant on experience - Central London

Only apply if you have experience working in Fashion or Retail sector and have 4 years + experience in Sales and ROI environment.

Your new company:
An international retail company in the marketing and distribution of high-end lifestyle products. The company's status and distinctive image have been developed across a wide range of products, brands, and international markets. The firm constitutes one of the world's most widely recognized families of consumer brands.

Your new role:

* Leading the development of new CRM projects.
* Developing customer journeys across the broad media estate (email, SMS, push notifications) partnering with Media and E-com.
* Drive email automation to deliver customer-centric personalised strategies.
* Develop & integrate a customer contact strategy in partnership with CRM agency
* Work closely with the Revenue and Project vertical teams to integrate new concepts and models into campaigns.
* Drive integration and adaptation of advanced model across 3rd part vendors and wider performance marketing channels.
* Partnering with the Insight team to utilise data and customer insights to define, test & pilot advanced customer models across CRM channels.
* Build strong relationships with key internal stakeholders across the wider marketing teams and business functions.


Requirements to succeed:

* Strong proven experience in developing CRM strategies, ideally within a retail, fashion and luxury environment.
* Up to date with the latest trends, new technologies and innovations within the CRM landscape.
* Expert knowledge in CRM, Data Strategy and Campaign Management.
* Experience in a CRM management position (brand or agency), with a track record of working on multi-channel strategy.
* Ability to work in a fast-paced environment and adapt to rapid change, working well under pressure.
* Excellent project management and communication skills including the ability to influence a stakeholder.
* Analytically inclined.
* Data and insight driven.
* Experience of SFCC/SFMC.



What you'll get in return:
In return you will receive an excellent salary of up to £65,000 (dependant on experience) and 25 days of holiday, (in addition to public holidays) as well as pension.

What you need to do now:
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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