CRM Development Manager

England,London,City of London
£45000.00 - £70000.00 per annum
21 Jun 2021
19 Jul 2021
Fabio Alesi
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
CRM Development Manager - Retail and Fashion CRM Development Manager - Retail and Fashion, £50,000 - £65,000 dependant on experience - Central London

Only apply if you have experience working in Fashion or Retail sector and have 4 years + experience in Sales and ROI environment.

Your new company:
An international retail company in the marketing and distribution of high-end lifestyle products. The company's status and distinctive image have been developed across a wide range of products, brands, and international markets. The firm constitutes one of the world's most widely recognized families of consumer brands.

Your new role:

* Leading the development of new CRM projects.
* Developing customer journeys across the broad media estate (email, SMS, push notifications) partnering with Media and E-com.
* Drive email automation to deliver customer-centric personalised strategies.
* Develop & integrate a customer contact strategy in partnership with CRM agency
* Work closely with the Revenue and Project vertical teams to integrate new concepts and models into campaigns.
* Drive integration and adaptation of advanced model across 3rd part vendors and wider performance marketing channels.
* Partnering with the Insight team to utilise data and customer insights to define, test & pilot advanced customer models across CRM channels.
* Build strong relationships with key internal stakeholders across the wider marketing teams and business functions.

Requirements to succeed:

* Strong proven experience in developing CRM strategies, ideally within a retail, fashion and luxury environment.
* Up to date with the latest trends, new technologies and innovations within the CRM landscape.
* Expert knowledge in CRM, Data Strategy and Campaign Management.
* Experience in a CRM management position (brand or agency), with a track record of working on multi-channel strategy.
* Ability to work in a fast-paced environment and adapt to rapid change, working well under pressure.
* Excellent project management and communication skills including the ability to influence a stakeholder.
* Analytically inclined.
* Data and insight driven.
* Experience of SFCC/SFMC.

What you'll get in return:
In return you will receive an excellent salary of up to £65,000 (dependant on experience) and 25 days of holiday, (in addition to public holidays) as well as pension.

What you need to do now:
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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