Digital Marketing Executive / Marketing Coordinator

England,West Midlands,Solihull
18 Jun 2021
16 Jul 2021
Sales I
Job Discipline
Experience Level
Contract Type
Full Time
Job Title: Digital Marketing Executive

Location: Solihull

Salary: Competitive

Job Type: Permanent, Full Time (40 hours, Mon - Fri, 08:30 hrs - 17:30 hrs)

The role: To have key responsibilities within the marketing team for the planning and implementation of the sales-i marketing communications strategy, with the ultimate aims of generating leads and nurturing customers.

* Marketing activity across all global markets
* All forms of marketing and communications to internal and external audiences

Key Results areas:

* To champion the sales-i brand
* Increase the number of MQLs and SQLs
* Increase the number of demonstrations driven by marketing
* Support the retention of current customers
* To positively influence agreed internal KPIs
* To support fellow members of the team

Key Responsibilities and Accountabilities:

* Champion the sales-i brand on all communication and support the retention of existing customers.
* Grow the marketing funnel and nurture inbound Leads, MQLs, SQLs and Opportunities.
* Be the go-to person for HubSpot, managing workflows, lists, segmentation, email, and landing page templates.
* Be the first point of contact for all digital elements of Marketing output.
* Direct the ongoing maintenance and development of the company website and continually monitor and improve its performance.
* Liaise with external partners to monitor and report on PPC and SEO workstreams
* To manage and deliver consistent use of sales-i brand and on all communication materials
* Involvement in the wider range of outputs of the team
* Co-ordinate and create digital elements of the following:

* Internal newsletters
* External newsletters
* Email campaigns
* Blogs
* Training materials
* Surveys
* Landing pages

* Support marketing team and all departments within the company and all levels of staff from apprentice to C-level executives
* External agencies, suppliers and partners (tech, buying groups and associations)

The Candidate:

* Must have demonstrable marketing environment experience
* Professional marketing qualification preferable, but not essential
* Extensive knowledge of marketing automation and HubSpot software
* Advanced knowledge of HTML5/CSS
* Knowledge and Adobe Creative Suite (InDesign, Illustrator and Photoshop)
* Knowledge of Microsoft Office (PowerPoint, Excel, Word)
* Excellent verbal and written communication skills
* Excellent project management skills, scheduling, organizing, briefing, prioritizing workflows and time management
* Passionate about marketing and communications
* Works autonomously, self-starter, who hits personal targets
* Confident, self-motivated and success driven
* Collaborative and works effectively as part of a team whilst encouraging and fostering teamwork.

Please note:

Please click the APPLY button and to submit your CV and Cover Letter.

Candidates with experience or relevant job titles of; Digital Marketing Specialist, Marketing Executive, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Senior Marketing Executive, Digital Marketing Officer, SEO may also be considered for this role

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