Marketing Manager

Location
England,London
Salary
Negotiable
Posted
17 Jun 2021
Closes
15 Jul 2021
Ref
4006704
Contact
Despina Solomou
Job Discipline
Marketing (General)
Experience Level
Director
Sectors
IT
Contract Type
Permanent
Hours
Full Time
Marketing Manager - £50,000 - Marketing Intelligence Business - Central London

Your new company

You will work closely with the UK and Ireland Kantar Reputation Intelligence commercial teams to create engaging content and narratives that help position Kantar favourably to current clients and deliver new leads to build the business pipeline. This is a wide-ranging role for an ambitious marketer with a positive, 'can do' mindset. You will shape the marketing strategy for the Kantar Reputation Intelligence business (supported by the Head of UK & Ireland Marketing of Kantar's Media Division) and deliver campaigns and programmes across relevant channels - from social media, PR and paid search to email marketing and events - targeting a communications, PR agency and reputation insight audience.



Your new role
You will work closely with the UK and Ireland business to create engaging content and narratives that help position the business favourable to current clients and deliver new leads to build the business pipeline. This is a wide ranging role for an ambitious marketer with a positive "can do" mindset. You will shape the marketing strategy for the business and deliver campaigns and programmes across the relevant channels from social media, PR and Paid search to email marketing and events.


* Contribute to the development of the overall UK and Ireland marketing strategy
* Work closely with the Reputation Intelligence commercial teams to develop marketing & sales activities in line with business priorities
* Create messaging and narratives for the sales teams to respond to briefs & pitches to clients
* Lead the UK and Ireland's presence at external events, maintaining a view of all potential opportunities and ensuring all related activities are delivered with impact and ROI is measured (events such as PR Week, CorpComms Awards, AMEC Summit).
* Build and maintain a content and communications calendar and deliver against it, creating new content and adapting/re-using content from other markets to generate awareness and drive demand for our offer and expertise; identify content contributors to help support a regular cadence of content
* Work closely with the Product Marketing Manager to promote new product innovations, adapting messaging and delivery to the local markets as required
* Conduct competitor analysis to help inform the development of sales and marketing programmes
* Maintain a central 'knowledge bank' with case studies and product information adapted for the UK and Ireland markets
* Ensure that the business content, insights and innovations are promoted with impact across all digital (website, social media & intranet).
* Own and run the UK and Ireland's Google AdWords campaigns, working with the Global Senior Online
* Development Manager to ensure the campaigns are as efficient and effective as they can be in order to compete against our competitors
* Own and manage the UK and Ireland marketing budgets for the business
* Ensure internal stakeholders are aware and briefed on upcoming activity and champion for their support in raising awareness of sales marketing initiatives


What you'll need to succeed

* You must have at least 4 years experience in marketing
* Strong interpersonal and communication skills with the ability to build and manage relationships with stakeholders at all levels
* Excellent project and time management skills
* Ideally, experience working in a SaaS business
* B2B Experience
* Salesforce experience would be highly desirable


What you'll get in return

* up to £50,000 dependant on experience
* Flexible / remote working
* Clear career path to senior marketing manager and 1 direct report
* Collaborative and dynamic team culture


What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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