B2B Marketing Executive

Location
England,Bedfordshire,Luton
Salary
£26000.00 - £28000.00 per annum + plus excellent benefits
Posted
16 Jun 2021
Closes
14 Jul 2021
Ref
4005901
Contact
Kate Geoghegan
Job Discipline
Marketing (General)
Experience Level
Executive
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
B2B Marketing Exec opportunity with an electrical distributor in Luton

Hays Marketing is excited to be working in partnership with a leading electrical distributor in Luton who due to continued growth both by organic and acquisitional growth and have recently moved to new cutting edge, purpose built office in Luton and are looking to appoint a B2B Marketing Exec to join their marketing team.

The role entails responsibility for a broad range of marketing activities across multiple brands, working as part of a team comprised of Marketing Executives and an Artworker, and reporting to a Marketing Manager.

Primary Responsibilities:


1 Digital & Online

* Website content management, including ongoing development and regular updating of news stories, product information, digital media, etc., ensuring alignment of content on 3rd party websites.
* Social media management and content origination across multiple platforms including Linked In and Instagram, defining and executing strategies to build followers and brand awareness.
* Email campaign management and content origination, ensuring a regular communication programme targeted at the wider customer base (i.e. wholesalers, contractors, developers, specifiers, etc.).
* Video creation to support new product launches, to promote the features and benefits of the wider brand and product portfolio, and to assist with troubleshooting

1 Marketing Collateral

* Ensuring collateral supports the company's ethos and strategy, is aligned with brand guidelines, is unique, creative and concise, is timely and cost effective, and is refreshed regularly.
* Produce copy and manage artwork requirements for company and customer literature, to include product catalogues, brochures, flyers, posters, price lists, promotional literature, packaging, POS, etc.

1 Advertising & PR

* Manage advertising campaigns within the trade press in consultation with Product Managers and in support of company objectives to maximise product and brand awareness.
* Produce regular content to attain editorial and advertorial inclusions wherever possible in trade publications to help maximise product and brand awareness.

1 Packaging

* Creating packaging artwork briefs aligned with brand guidelines, relaying these to partner factories, project managing new artwork and artwork changes, ensuring timely approval and implementation.

1 General

* Presenting strategies and initiatives to key stakeholders to secure buy-in and approval.
* Project manage and coordinate marketing activities, working closely with stakeholders around the business to define initiatives, ensuring these are executed on a timely basis and with maximum impact.
* Supporting new product launches, working within cross-departmental project teams in defining and maintaining a critical path, ensuring on time delivery of milestones in line with the original brief.
* Ensure effective use of all marketing communication tools available to the business as required to promote and support each of the brands and product categories.
* Analyse and report on the results of campaigns deployed across multiple channels, sharing details with relevant departments and fine-tuning campaigns to deliver maximum impact and results.
* Maintain product image library, advertising and PR library, electronic mailing lists, etc.
* Manage stock levels of marketing collateral.


What we're looking for:

Essential


* Educated to A Level or equivalent
* Minimum of 1 to 2 years B2B Marketing experience within an FMCG business
* Ability to work effectively in a high pressure and deadline driven environment
* Excellent communication, presentation and organisation skills
* Attention to detail and a thorough and accurate approach to work
* Resourceful and lateral thinking with a creative approach to tasks
* Strong interpersonal skills and ability to work well in both a team environment and on own
* Strong project management and problem solving skills
* Drive, ambition and enthusiasm to deliver results and progress within the organisation
* Knowledge of MS Office, Adobe Suite (InDesign, Photoshop, Illustrator)


Desirable

* Degree in Marketing or Communications, or CIM Qualification


In return they are offering a competitive salary, free parking, company pension, career progression and a friendly working dynamic environment.

For more information about this exciting opportunity please contact me for an informal discussion or click apply now with your up to date CV.

Hays EA is a trading division of Hays Specialist Recruitment Limited and acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

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