Head of Brand and Campaigns / Senior Marketing Manager

£40000 - £55000 per annum
16 Jun 2021
14 Jul 2021
tech UK
Experience Level
Contract Type
Full Time
Job Title: Head of Brand and Campaigns

Location: London

Salary: £40,000 - £55,000 per annum based on experience

Job Type: Full Time, Permanent

techUK is the trade association which brings together people, companies, and organisations to realise the positive outcomes of what digital technology can achieve. We create a network for innovation and collaboration across business, government, and stakeholders to provide a better future for people, society, the economy, and the planet. Our ambition is fuelled by our commitment to showing the power of technology to fuel progress, deliver results and enhance lives.

The role

At the end of 2020, techUK launched its new brand identity and website as part of our ongoing commitment to be a data-driven, marketing-led and digitally enabled organisation. As the journey continues in 2021, we are expanding our marketing team to extend our reach into new audiences, build our credibility with stakeholders and drive value out of our existing assets for members.

With the building blocks in place, we have ambitions to build our proactive storytelling in 2021. This role is key to identifying and driving key campaigns across the techUK community that will build our credibility, increase our influence, and ensure we are the go-to for thought leadership on the future impact of tech innovation across society, the economy, and the planet.

The successful candidate will be our brand guardian across all our platforms, ensuring consistency in our narrative, messaging and visual identity. The individual will work closely with our Content Marketing Manager and Communications Manager to ensure our messages remain aligned and have cut through with our target audiences. They will also be responsible for ensuring all content supports our brand promises, aligns to our brand guidelines and follows our style guide.

The individual will play an essential role in developing techUK's marketing strategy reporting into the Director of Brand, Marketing and Communications as the organisation transforms its marketing capabilities to provide the best value to members and grow our community.

Key Duties:

* Identify, create and drive multi-platform marcomms campaigns across the techUK business that support our objectives.
* Develop messaging frameworks, narratives and content to support key campaigns across the organisation.
* Work with the Comms Manager, Policy and Markets teams to ensure maximum impact of external communications campaigns.
* Act as brand guardian, ensuring the team has the tools, templates and guidelines to deliver quality content.
* Edit and advise teams when reports, presentations and articles are developed to ensure messaging alignment, design consistency and maximum repackaging of key messages and collateral.
* Working with the Digital Marketing Manager to provide hands-on editorial direction as assets are developed across the website and other platforms (such as video and podcasts).
* Work with the Digital Transformation team and Head of Data-driven Marketing to ensure brand impact is accurately recorded and reported. Make recommendations on next steps based on the data received.

Key Competencies:

* Brand strategy and management
* Messaging framework development
* Strong storyteller and communicator
* Excellent copywriting skills and attention to detail in design
* Project management
* Able to brief external agencies/specialists within the team on campaigns/support needed

Person Specification:

Essential Knowledge and Experience

* A brand guardian who has created and rolled out guidelines, style guides and templates across organisations
* A strong communicator who is able to develop collateral and brief others on asset creation (presentations, reports, events videos and graphics) in line with the brand guidelines
* A self-starter with a proven track record in delivering strategy-led, impactful campaigns using multiple channels (direct marketing, media relations, digital content, events management) that support business growth
* Experience working in the tech sector and/or membership working on B2B brand awareness
* A strong storyteller with experience developing and rolling out corporate messaging frameworks
* Strong copywriting skills with keen attention to detail

Desired Knowledge and Experience

* Experience using Adobe InDesign, Microsoft Dynamics, ClickDimensions and ReadyMembership CMS

The successful candidate must have permission to work in the UK prior to commencement of employment. Due to the volume of applications we receive, if you have not heard from us within 3 weeks of applying, please deem your application as unsuccessful on this occasion.

Please send in your application and salary expectations for this role.

Candidates with experience of; Head of Marketing, Brand Manager, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Senior Marketing Coordinator, Digital Marketing, Marketing Strategy Manager, Group Marketing Manager, Marketing Specialist may also be considered for this role.

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