Head of Marketing - Full time, FTC (12 months)

EH11 4BN, Edinburgh
£51,034- £59,135 (Grade 7)
14 Jun 2021
27 Jun 2021
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time

We are looking for a Head of Marketing to join the Marketing and External Relations (M&ER) team at Edinburgh Napier University (ENU) to cover a period of maternity leave (12 months).

The Head of Marketing role is a key role within the University. The successful candidate will provide strategic direction and advice and lead the delivery of the University’s Marketing campaigns and projects.

Edinburgh Napier University is the ‘#1 Modern University in Scotland’. An innovative, learner centric university with a modern and fresh outlook, Edinburgh Napier is ambitious, inclusive in its ethos and applied in its approach. The University is committed to delivering a personalised learning experience for students, set against an agenda of inclusivity, employability and sustainability. 

The opportunity

As Head of Marketing you will be responsible for developing and managing the delivery of sector leading student recruitment marketing campaigns, as well as brand and reputation activities. You will oversee the marketing provision for online, web and digital platforms and ensure all marketing activity builds the profile of the University and its six academic Schools with its key stakeholders.

You will lead on the delivery of a relevant, dynamic marketing strategy for ENU including full budget management responsibility. You will lead and engage the marketing team, managing all activity through (including media, creative and content) and ensuring campaign KPIs are tracked and met, meanwhile supporting team members to achieve their personal objectives.

This is an exciting time to join the University in a senior marketing role.

Who we are looking for

We are looking for a degree qualified (or equivalent) marketing professional with demonstrable experience in a senior marketing role. Experience will include developing marketing strategies and tactics and ensuring their successful implementation as well as hands on experience, and deep working knowledge of, digital channels, platforms and communications. Delivery of web-based projects within this is also beneficial, including knowledge of CMS systems (Sitecore), search and landing page optimisation and onsite user experience.

Experience managing complex and varied marketing projects and teams, coupled with expertise managing change are paramount for this role.

We are looking for someone with experience working closely and effectively with internal and external stakeholders and senior management teams, who is able to engage with audiences internally and externally. You will have a track record of delivering and reporting on objectives, both for in-depth analysis within a marketing team and for sharing clearly for ‘non-marketing’ professionals. Management and successful delivery on multiple projects, juggling priorities and deadlines is also key.

We are looking for someone with a short notice / immediate start as we require someone in post before the end of July.

The team are currently working remotely but will be based on campus (Sighthill) in the near future and may be required to travel to all campuses when required.

How will we reward you?

You can expect a minimum of 36 days annual leave (includes bank holidays), a generous pension scheme, professional development opportunities, discounted access to onsite sports facilities and a wide range of other staff discounts.

  • Salary: £51,034- £59,135 (Grade 7)

Additional Information

  • Closing date – Sunday 27 June (midnight GMT)
  • Interviews are expected to take place w/c 5 July

Please note due to COVID-19 it is possible that interviews will take place via phone or video conferencing

The University is committed to inclusion, demonstrated through our work in respect of our diversity awards and accreditations (Advance HE's Athena SWAN Charter) and holds Disability Confident, Carer Positive and Stonewall Scotland Diversity Champion status. More details can be found here.