Senior Brand Manager - FMCG Essential

£50000 - £55000 per annum
11 Jun 2021
09 Jul 2021
Pets Choice
Job Discipline
Brand & Product
Experience Level
Contract Type
Full Time
Job Title: Senior Brand Manger

Location: Blackburn predominantly with the option of some home working

Salary: £50,000 - £55,000 per annum

Job Type: Full Time, Permanent

This is a fantastic opportunity for an experienced brand manager to join an exciting FMCG business developing, implementing, and executing strategic marketing and NPD plans for the pet food and treats category and associated brands.

The senior brand manager will work within the Pets Choice marketing team, reporting to the Head of Marketing. You will have a background in FMCG and experience of working with large multiples. Managing a small team, product and brand marketing, managing agencies as well as an ability to work alongside marketing, production and technical NPD teams to help increase the reach of the brand and products.

The role will focus on our pet food brands and as such the role will require involvement in events and shows around the country and occasionally abroad, once all travel restrictions are lifted and it is safe to do so.

Ideally coming from a manufacturing background, you will need to drive the product portfolio, working within a fast-paced environment, FMCG experience is essential, along with the ability to manage multiple projects simultaneously.

The company is a leading pet food manufacturer whose industry knowledge spans over 135 years. The Company has a portfolio of brands offering a variety of products for pets and wild animals under its brands; Webbox, Bob Martin, TastyBone, Meatiful, Spike's, WildThings, Feathers & Beaky and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs.

Key Responsibilities:

* Leads pet food and treat brands for Pets Choice
* Manage and develop, two direct reports - Brand Managers
* Brand strategy - including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
* Develops the annual marketing plans and contributes to NPD/EPD pipeline ensuring excellence in execution
* Develops brand portfolio strategy, contributes to pricing and promotional strategy recommendation, proposes brand portfolio and reviews for key channels and key customers, aligning with sales
* Works across functions including sales, the NPD team, technical, manufacturing, supply and finance to develop and contribute to execute successful commercial plans to deliver financial and share plans and targets
* Responsible for packaging development and works with creative agencies and closely with Project Management Team
* Develops, brand content and campaign plan, implements and drives all marketing, advertising & promotional activities
* Analyses product sales, market data and relevant financials
* Maintains brand integrity across all company marketing initiatives and communications of products
* Continuously monitors marketing trends and keep a close eye on competitive products & activity in the marketplace - supported by the Category & Insights team
* Develops shopper marketing & category management initiatives to deliver the shopper brand experience at the point of purchase within the retail environment
* Manages annual marketing budget

About you:


* Master's degree in marketing or similar
* Minimum of 5 years' experience working within an FMCG is essential
* At least 5 years' experience as a Brand Manager (or similar role) with knowledge and/or experience in shopper marketing and category management
* Experience of working with large multiples and coordinating range reviews
* Strong interpersonal skills with the ability to interface with and influence a diverse population, multiple levels of an organization and various cross-functions and multi-cultural teams
* Strong analytics skills
* Result oriented and able to manage multiple projects simultaneously
* Direct line management
* Problem solving
* Positive / personable attitude always
* Very organised and reliable
* Must be fluent in English


* Experience in the pet food/pet care or pharmaceuticals sector
* Working within a manufacturing environment

Please click on the APPLY button to send your CV and Cover Letter for this role.

Candidates with the relevant experience or job titles of; Brand Manager, B2C Marketing, Company Branding, Retail Marketing, Product Marketing, FMCG Brand Manager may also be considered for this role.

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