Digital Marketing Manager

02 Jun 2021
30 Jun 2021
Pastest Ltd
Job Discipline
Digital, Marketing (General)
Experience Level
Contract Type
Full Time
Job Title: New Customer Acquisition Marketing Manager

Location: Knutsford, Cheshire

Salary: Competitive depending on experience

Job type: Permanent, Full Time

For over 50 years Pastest has been helping the doctors of today and tomorrow to become world-class medics through personalised, intuitive and effective revision solutions that harness the latest intelligence and technology.

About the role:

We are proud to be leading the future of the medical profession and we are looking for an exceptional Digital Marketing Manager to become part of a passionate, caring and highly customer-focused business. If you are an expert, ambitious and talented digital marketer and want to be rewarded working for a great business read on.

This is an extremely exciting and interesting role that will leverage a comprehensive digital marketing mix to win new customers to achieve our ambitious international growth aims.

Key Duties:

Create the digital marketing plan to achieve customer acquisition targets globally:

* Developing the data-led digital marketing plan, strategies, campaigns, content, and programs to achieve new customer acquisition and market share targets globally
* Producing and overseeing the search engine, email, social media, and remarketing strategy to generate sales from paid and organic marketing, also maintaining a high-performance website

Produce and run innovative customer-focused digital marketing campaigns:

* Bringing meticulous attention to detail ensuring that we build on formidable knowledge of the market, competitors, and new customers and this feeds our new customer marketing strategies
* Deliver measurable multi/omnichannel digital marketing campaigns, owning new client CRM and marketing automation, including email, content, social media and all other digital channels

Develop impactful value-based messaging with on-brand communications:

* Creating a clear messaging framework across new customers, markets and channels driving brand awareness, engagement, and new customer conversions in all markets
* Ensure the company's brand values are promoted to new customers internationally

Operate as a proactive, collaborative, and respected member of the marketing team:

* Operating with a high-energy and proactive approach, driving forward the actions necessary to stay on track with owned targets whilst also collaboratively supporting the wider team

Run a highly effective operational environment that supports winning new customers:

* Ensuring digital marketing processes and tools are in place to research, understand, and develop data-led marketing strategies and campaigns that win new customers in each targeted market
* Monitoring, forecasting, and reporting progress, and using data analytics to initiate corrective action to continually improve the performance of new customer marketing and campaigns

About you:

* An inspirational and enthusiastic expert digital marketing manager with 3-years' experience
* Digital marketing practitioner with experience in owning new customer marketing campaigns, search and display advertising, search engine optimisation, social media marketing, CRM, databases, marketing automation, and analytical and tracking tools
* Expert hands-on experience using digital marketing tools such as Google Ads, Google Analytics, Google Search Console, Google Tag Manager, SEMRush, ZenDesk, Pure360, HootSuite, Screaming Frog SEO, or equivalent
* Degree educated with a Certificate or Diploma in Digital Marketing

What's on offer:

* Competitive salary, based on experience, with 23 days holiday a year
* Profit share
* Pension
* Private Health Insurance & Cash Plan
* Key well-being initiatives (flexible working, onsite subsidised gym, bike to work scheme, weekly yoga classes, subsidised well-being app)
* Numerous social events including annual team ski trip

Please click on the APPLY button to send your CV and Cover Letter for this role.

Candidates with the relevant experience or job titles of; Marketing Manager, Senior Marketing Executive, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Marketing Coordinator may also be considered for this role.