Marketing Strategy Lead and Strategic Marketing Manager

Land Registry
Birkenhead, North West, CH41 6DU : Croydon, London, CR0 2AQ : Coventry, West Midlands, CV1 3BH : Durham, North East, DH1 5TR : Weymouth, South West, DT4 9TT : Gloucester, South West, GL1 1DQ : Kingston upon Hull, Yorkshire and the Humber, HU2 8JN : Leices
£38,552 - £46,589
11 May 2021
24 May 2021
Experience Level
Public Sector
Contract Type
Full Time

About the job

We have 2 fantastic opportunities for experienced marketing professionals to join our Customer Division.

You will help focus the organisation on its customers, using strong customer propositions to prioritise service experience improvement, leading to enhancements in time-to-value for both customers and HMLR through accelerating adoption of segmented propositions and services to customers.

Both roles will be involved in developing B2B value propositions, including message testing, new service launch and lifecycle management, with the role graded at SEO+ level taking on the additional responsibility of leading the strategic marketing plan.

You will bring strategic marketing; proposition and portfolio management expertise to the organisation embedding an understanding of customer behaviour, business dynamics and marketing best practice.

Job description

We are recruiting for a Marketing Strategy Lead at SEO+ grade, and a Strategic Marketing Manager at SEO grade.

Both roles will play a key role in marketing planning, working with various stakeholders to drive the creation and execution of the strategic marketing plan to meet business targets, providing management updates and horizon scanning to identify external trends in service delivery, customer expectations and communication and their impact on customer audiences. You will provide advocacy for customer focus and embrace continuous improvement to identify enhancements to the marketing strategy.

You will understand the full marketing mix to support the planning, management and delivery of B2B customer campaigns and Go to Market plans for a range of business priorities, working with relevant colleagues to oversee multi-channel campaign design, and monitor and report results.

You will help identify and enable opportunities for targeted, segment based activity, and develop and deepen excellent working relationships with internal and external specialist teams across communications, product, legal, policy, operations, account management and customer insight.

In addition, the role graded at SEO+ level will involve work across government (e.g. BEIS and Arms Length bodies) to source and share customer insight and validate / test service proposition and messaging as necessary.

You will be asked within the application process which role(s) you are applying for. If you apply for both you will be marked and scored against each of the roles, both at the application and (if successful in both) the interview stages.

For more information please see the attached Job Descriptions.


To be successful in these roles, you will have experience in a similar role in a similar sized complex organisation.

You will have demonstrable experience in developing B2B value propositions, with the role graded at SEO+ requiring experience of leading on these campaigns. You will be adapt at capturing customer insights and communicating key findings and have an appreciation of the technical aspects of product / service development. You will have experience of portfolio management and architecture with the role graded at SEO+ requiring significant experience of strategic market planning.

You will be experienced in all aspects of campaign execution, with a key focus on designing integrated marketing campaigns collaboratively using the full marketing mix including digital channels with proven results, with the role graded at SEO+ also requiring evidence of experience of marketing technology tools.

You will be an advocate for the customer at all times with excellent inter-personal skills and the ability to influence and build relationships with colleagues across the organisation (including at senior level) to take the customer into account. You will show experience of working in cross-functional teams to achieve results.

You will have proven experience of working at pace, and the ability to innovate and introduce new processes within a team.


We'll assess you against these behaviours during the selection process:

  • Seeing the Big Picture
  • Changing and Improving
  • Leadership
  • Communicating and Influencing
  • Working Together
  • Managing a Quality Service

Technical skills

We'll assess you against these technical skills during the selection process:

  • • CIM Level 6 Diploma and CIM membership, or equivalent; or • IDM Level 6 Diploma and IDM membership, or equivalent


A great place to work
HM Land Registry is a vibrant place to work with sport and social events and a variety of clubs. We offer flexible working to help you achieve a work-life balance that works for you and us.

Where difference is celebrated
We’re committed to fairness and equality for all, so you feel valued for who you are and what you do. Diversity fuels our innovation. Our shared values help us work together, to benefit the communities we serve.

Our employee diversity networks support our culture of inclusion and contribute to our diversity action plan.

Please click here for further information on our rewards package:

Things you need to know Security

Successful candidates must pass a disclosure and barring security check.

People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Strengths, Experience and Technical skills.

You will be asked within the application process which role(s) you are applying for. If you apply for both you will be marked and scored against each of the roles, both at the application and (if successful in both) the interview stages.

Please copy and paste your CV onto the online application form, detailing your qualifications and work history.

You will then be asked to complete a 250 word technical box which should be used to demonstrate how you meet the essential technical criteria as follows:
Please confirm whether you hold a CIM Level 6 Diploma and CIM Membership, or IDM Level 6 Diploma and IDM membership, or equivalent.
Please also detail how you have used this to support you in your role.

The Statement of Suitability section in no more than 1000 words should be used to outline your skills and experience for the role and provide details of how you meet the essential experience criteria listed on the Job Description.

In the event of a high volume of applications, the panel may sift on your CV using the lead criteria – Experience of a similar role in a similar sized complex organisation.

The sift will take place shortly after the closing date. If successful at shortlisting stage, you will be invited to attend a virtual, blended interview and a pre-prepared presentation.
The blended interview will test the experience and behaviours listed in the above job description, as well as the strengths associated with the role. We want to hear your first, unrehearsed, natural response to strength questions, and so we don’t advertise which strengths are being tested.

HMLR is accredited to the Disability Confidence Scheme, which denotes organisations which have a positive attitude towards disabled people. Disabled applicants who meet the minimum essential criteria at the shortlisting stage are guaranteed an invitation to interview.
If any candidate requires the panel to consider a reasonable adjustment or there is anything else they would like the panel to take into consideration they are asked to notify us of this at application stage where possible or during the process as soon as it becomes a requirement.

Please review your application form before clicking ‘submit’ – once you have submitted, you will not be able to amend your application. Ensure your application form is received by the closing date for receipt of applications – this is 11:55pm on the advertised date.

If you would like further information about the use of your personal data, please click on the link below:
Job Applicant Personal Information

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with (or eligible for) status under the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

Name :  Katie Gordon-Smith

Email :  

Recruitment team :

Email : Further information

If you feel your application has not been treated in accordance to the Recruitment Principles and you wish to make a complaint, please email in the first instance. If you are not satisfied with the response you receive from HM Land Registry then you may take your complaint to the Civil Service Commission: