Senior Digital Marketing Executive

Location
England,London
Salary
Negotiable
Posted
29 Apr 2021
Closes
27 May 2021
Ref
3974767
Contact
Josephine Robinson
Job Discipline
Direct Marketing
Experience Level
Executive
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Senior Marketing Executive, Leading Wealth Management firm, £45k


Your new company
Your new company is a leading wealth management company who specialise in personalised financial planning and investment management advice. They are currently seeking a new senior digital marketing executive to join their team. As one of the UK's leading wealth managers, this is a great opportunity for a digital marketing professional to plan and execute marketing campaigns to continually build the brand, as well as support the development of the business by increasing the growth of new customers across digital channels

Your new role
As the Digital Marketing Executive, you will be directly responsible for:

* Website & CMS support: Day to day management of the company's website, focusing on content updates, ensuring the content is in line with brand strategy.
* SEO: Supporting the delivery of all SEO work. This includes keyword and competitor/market research, target setting and KPI management. You will also be closely working with the content team to produce SEO optimised articles
* Email: Briefing and implementing direct email campaigns. You will be creating strong briefs and working closely with multiple teams to deliver professional and effective mails
* PPC: You will oversee creating, implementing, and optimising Google advertising campaigns.
* You will also be responsible for adopting smart bidding strategies Implementing A/B test ideas to improve performance
* Social media: Develop a social media strategy in coherence with the senior marketing manager to increase brand awareness and increase social engagement

What you will need to succeed
To be successful in your role as the Senior Marketing Executive you must have:

* 4+ years relevant experience running successful marketing campaigns, within Wealth Management or Financial Services
* Strong knowledge in understanding website architecture, CMS and e-commerce
* Skills in dealing with data and improvement driven - experienced in interpreting data into an insight-lead strategy
* Confident in using Google Analytics, SEMRush or other reporting suites
* Strong experience in creating and launching email campaigns - you will know how to use Marketo with knowledge of email automation, personalisation, and dynamic content
* Great project management skills
* A strong team player with an appetite to develop marketing initiatives

What you will get in return
As well as the opportunity to work in a world leading company, where you can utilise your skills to the maximum you will also be offered:

* Competitive salary + benefits
* Great company culture
* Scope for development

What to do now
If you are interested in this role, click the 'apply now' button to forward an up-to-date copy of your CV, or call us. If this job is not quite right for you, but are interested in a new job position, please do call us for a confidential discussion about your opportunities.

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