Digital Marketing Manager – 9-month contract
6 days left
- Full Time
About the role:
We are looking for a focused, organised and effective digital marketer to who is ready to be hands-on to deliver global marketing campaigns, leading on digital tactics. Working as part of a strong Marketing Communications team, we need a candidate with the ability to connect with both sales and marketing colleagues to help raise awareness of our ELT publishing with learners, institutions and distribution partners globally.
You will be responsible for the definition and delivery of digital-first marketing campaigns creating memorable experiences that help generate leads and sales in a competitive landscape. The post takes a lead role in defining web, automation, Google/YouTube Ads, and email marketing across the business. Working with global and local marketing colleagues you will also help deliver key digital tactics and participate in delivery of global online/in-person events from the UK (COVID-19 restrictions pending).
The holder of this role needs to have a solid background of creating a full spectrum of marketing tactics within any size of organisation and has the skills to be able connect with others quickly and effectively.
A successful user of Salesforce Marketing Cloud or similar enterprise email platform, you will also have the ability to spot fix HTML as part of email creation and have a keen eye for digital design. ‘Superuser’ type ability and proven experience in working with email platforms, CRM systems, CMS and HTML in some capacity is essential. A strong ability to take a marketing problem and apply it to a digital context is a key part of this role, whilst being able to bring others on the journey too. Experience in running campaigns outside the UK is desirable but not essential, as is working in a larger organisation.
Knowledge of marketing within a publishing and ELT context is again desirable but not essential.