Digital Marketing Specialist

£25000.00 - £30000.00 per annum
06 Apr 2021
04 May 2021
Shennan McNair-Wilson
Job Discipline
Experience Level
Contract Type
Full Time
Digital Marketing Specialist for a global technology company located in Edinburgh.

Your new company
Leading global technology organisation based in Edinburgh are recruiting for a Digital Marketing Specialist on a permanent basis. This is an exciting opportunity to join an organisation who are passionate about animals and make it their mission to deliver products and services that professionals can rely on.

Your new role
As Digital Marketing Specialist you will own the company's online presence, digital identity and identify opportunities for audience growth and digital performance. This role is instrumental in the success of marketing team and is responsible for planning and measuring marketing KPI's which supports business' objectives; including new customer acquisition & increasing user retention.

As owner of digital marketing, the role will lead digital analytics, data segmentation, KPI reporting, optimisation and lead generation strategies. The role will also take responsibility over the online customer journey and brand presence in the digital space. Working alongside international, regional teams across disciplines, the role requires the ability to build effective relationships with individuals across all levels of an organisation.

What you'll need to succeed
The Digital Marketing Specialist will have experience of inbound marketing techniques as well as running lead and demand generation campaigns that deliver results. A high level of analytical and problem-solving skills with a keen eye for detail will be essential to success in the role. Proven experience of achieving digital growth via paid marketing channels such as PPC & social advertising Web management experience via Wordpress and Hubspot platform experience will be required for this role.

The role is multi-disciplinary, collaborative and fast-paced in nature and to achieve results the Digital Marketing Specialist should be efficient, highly organised and process-driven with the ability to work autonomously or in a team.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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