Local SEO Specialist

Location
England,Surrey
Salary
£200 - £220 per day
Posted
31 Mar 2021
Closes
28 Apr 2021
Ref
3958718
Contact
Rachel Buchanan
Job Discipline
Digital
Experience Level
Manager
Sectors
Other
Contract Type
Temporary
Hours
Full Time
Remote Local SEO Specialist to support local visibility project; international markets (working with GMB)

Your new company
My client is a leading business services organisation with worldwide operations in over 50 countries and a workforce of over 30,000 employees internationally. Despite their size, UK operations are a vibrant, family-feel team with a sizeable marketing department working closely together. The role will be based largely remotely with occasional/weekly travel to offices & work spaces in Surrey (when the pandemic permits).

Your new role
You will be primarily responsible for executing actions across the brand's international web estate, that directly improve the performance of targeted local search visibility and lead flow. You will be working on a key project to update all local visibility on Google via Google My Business, implementing best practice in all regional markets.
This will include:

* Manage and support the Google My Business (GMB) profile landscape.
* Creation, de-duplication, deletion, verification and optimal configuration and setup of GMB profiles for key markets.
* Liaising with Google Account Managers, Google Support, Digital Account Management team and the local markets around, for example creation or deletion of profiles, bulk location verifications, adding content to profiles etc.
* Liaise across the Search Marketing Team to identify local keywords and support the optimisation of Google Post campaigns and content to target these terms.
* Liaise with the local markets to collate all of the necessary information required and manage all communication with the markets in conjunction with the Search Marketing and Digital Account Management team to ensure that progress is tracked.
* Support with the global roll-out of review generation in platforms like Embed Social.
* Drive and support markets with their first- and third-party review generation activities across both organic and paid channels. Roll-out GMB reviews on key transactional and paid landing pages to drive conversions & enquiries


What you'll need to succeed

* Good understanding and experience of Local SEO best practices: including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem and how social media could be used as part of a holistic strategy
* Understanding of search engine algorithms and their impact on the organic performance of websites
* Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.)
* Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog and backlink auditors such as Kerboo/Ahrefs.
* Experience of working with and optimising Google My Business (desired)

What you'll get in return
This will be an initial 3 month contract with potential to extend depending on project completion. You will earn a day rate circa £200 a day, and will be based remotely.
This contract is likely to fall in-scope of IR35.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

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