Head of Strategic Marketing – Specialist Education Marketing
Excellent opportunity for a commercially astute and growth-driven Marketer to join a leading international student-focussed marketing group. The role demands a candidate highly-experienced in the education sector, in particular Higher Education.
Head of Strategic Marketing – Demand Generation | Specialist Marketing and AdTech Agency
Competitive Base Salary
Plus Strong Bonus & Benefits
We're a student specialist marketing group. Connected and curious. We think student. We do, we learn, we refine, and we apply what we've learnt. Just like students (and let's face it, we could all be a bit more student). Impact is something to aspire to – looking beyond impressions, reach, clicks, conversations and inspiring a focus on the bigger picture.
More students enquiring, applying, and enrolling. Let's work together.
We help brands and organisations understand, engage and convert the global student audience by blending data and AI with award winning creative advertising expertise.
We are 100 passionate specialists working across offices in Brighton, Portsmouth, New York and Changsha (China).
The Head of Strategic Marketing Role:
The purpose of the Head of Strategic marketing is to secure large contract / tender partnerships, through the development and delivery of innovative, strategic bid submissions and marketing initiatives.
Bid submissions in our sector require a solid understanding of marketing, technology, the education sector, and our own award winning work. Predominantly this role will be responsible for selecting, writing, and submitting bids in the USA (75%), UK and EU (25%).
Working closely with the Bid Manager. The role will also ensure our own marketing and award submissions address the needs of our clients and the unique challenges of the education sector, whilst generating thought leadership pieces that generate interest from new prospective clients, globally.
This role will work in parallel to the Head of Marketing, who will be primarily responsible for leading our direct response / demand generation team.
+ Prospecting Potential Tender Clients
+ Sourcing New Potential Tenders
+ Own Full Bid Process with support from the Bid Manager
+ Manage Pitch Process
+ Contracts – liaise with internal stakeholders for contracts won, and lead lessons learnt and wash up process if contracts lost
+ Share experience and strategic knowledge across the company, outside of current client base
Knowledge, skills, qualifications and experience:
+ Extensive knowledge and experience of bid writing and bid process
+ Knowledge and experience of submitting bids within the education sector, especially for HE institutions
+ Business knowledge – understanding of agency processes and service offering
+ Experience of working in a commercially focused environment
+ Strong understanding of marketing and positioning
+ Proven track record of winning bids
+ Comfortable with a high level of autonomy
+ Excellent organisation skills
+ Excellent communication skills
+ Excellent interpersonal skills
+ Commercial acumen
+ Financially literate
+ Proficient at advanced business systems
+ The ability to keep objectives and goals firmly in sight
+ The ability to remain flexible and seek alternative options to problems
+ Excellent problem-solver
+ Accurate forecasting and ability to have firm grasp of numbers to report commercially
+ Ability to produce documents in a professional style
As well as a unique and rewarding working environment we treat our staff to flexible remote working days and hours as standard, commencing with 26 days’ holiday (including birthdays off), pension scheme, gym and travel subsidies. Your personal development is fundamental to our success and everyone has a tailored progression path designed to suit them.
We are an equal opportunities employer. We passionately believe that employing a diverse workforce is central to our success. We make recruiting decisions based on your attitude, experience and skills.
We expect you to live our ABC values.
+ Accountable – we do what we promise we’ll do
+ Brave – we challenge the status quo
+ Curious – we’re inspired by what we do and want to inspire others
You may have worked in the following capacities:
College Marketing, Academic Marketing, University Marketing, Further Education Marketing, Higher Education Marketing, Student Marketing, Digital Agency, Marketing Agency, AdTech
Interested? Apply here for a fast-track path to the Hiring Manager
If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.
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