Product Manager / Brand Manager - FMCG

2 days left

15 Mar 2021
12 Apr 2021
Pets Choice
Experience Level
Contract Type
Full Time
Job Title: Product Manager

Location: Blackburn

Salary: Competitive - dependent on experience

Pattern: Monday - Friday

Type: Permanent / Full Time

This is a fantastic opportunity for an experienced Product Manager to join an exciting and growing business. The product manager will work within the Pets Choice marketing team, reporting to the Senior Brand Manager - Pet Food. You will have a background in product management and product marketing, managing agencies as well as an ability to work alongside category, sales, production and technical NPD teams to help increase the reach of the brand and products.

The company is a leading pet food manufacturer whose industry knowledge spans over 135 years. The Company has a portfolio of brands offering a variety of products for pets and wild animals under its brands; Webbox, Bob Martin, TastyBone, Meatiful, Spike's, WildThings, Feathers & Beaky and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs.

The role will focus on our pet food brands and as such the role will require involvement in events and shows around the country. It is essential that the post holder is confident and comfortable around dogs and other pets.

Coming from a manufacturing background, you will need to drive the product portfolio, working within a fast-paced environment, FMCG experience is essential, along with the ability to manage multiple projects simultaneously.

This is a culture business that wants a hands-on marketeer that will make a difference.


Core Responsibilities of the role:

* Manage key product portfolios within food and treat brands for Pets Choice.
* Develops shopper marketing & category management initiatives to deliver the shopper brand experience at the point of purchase within the retail environment
* To work alongside the Senior Brand Manager owning performance, identifying opportunities, and ultimately driving business growth for the brands.
* Drive New Product Development initiatives from concept through to launch, in the process unifying and motivating cross-functional teams against common goals.
* Responsible for packaging development
* Support the Brand Manager in development and articulation of consumer insights and gains the understanding of their consumer, trends, and learns relevant tools and methodologies that set the foundation of marketing decisions.
* General data administration including updating and generating NPD documents
* Assisting with preparation and execution of consumer exhibitions and other events. Attendance mandatory.
* Works across functions including category, sales, technical, manufacturing, supply and finance to develop and contribute to execute successful commercial plans.
* Maintains brand integrity across all company marketing initiatives and communications of products.
* Generating and thoroughly proof-reading product and marketing copy. Checking, cross-referencing and signing off packaging artworks.

Key attributes and skills:

* Degree in marketing or similar
* Minimum of 2 years' experience working within an FMCG business is essential
* At least 5 years' experience as a product Manager (or similar role) with knowledge and/or experience in shopper marketing and category management
* Strong interpersonal skills with the ability to interface with and influence a diverse population, multiple levels of an organization and various cross-functions and multi-cultural teams
* Strong analytics skills
* Result oriented and able to manage multiple projects simultaneously
* Problem solving
* Positive / personable attitude always.
* Very organised and reliable
* Must be fluent in English
* Polite, courteous well presented
* Ability to work as part of a team
* A flexible, enthusiastic, and committed attitude
* Full UK and clean driving licence is preferred
* All applicants must have the right to live and work in the UK. No sponsorship opportunities are available for this role.


* Experience in the pet food/pet care or pharmaceuticals sector
* Working within a manufacturing environment

Please click on the APPLY button to send your CV and Cover Letter for this role.

Candidates with the relevant experience or job titles of; FMCG Product Manager, FMCG Develop, Affinity, Project Management, Propositions, Product Lifecycle, Product Development Manager, Product Development Coordinator, Senior Product Manager, Product Coordinator, Commercial Project Manager, Production Planner, Project Planner, Production Planning Manager, Senior Marketing Product Manager, Product Market Strategist

may also be considered for this role.

Apply for Product Manager / Brand Manager - FMCG

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB

4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.

When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.