Marketing and Behaviour Change Manager

England,London,City of London
Up to £300.00 per day
01 Mar 2021
17 Mar 2021
William Britz
Job Discipline
Campaign Management
Experience Level
Public Sector
Contract Type
Full Time
Your new company
An iconic transport company based in London.

Your new role
You will be leading on multiple projects within the organisations Campaign team. This team specifically looks at Customer behaviour and how to change behaviour in the be in the best interest of both the user and the provider. You will be working across multiple teams on delivering above the line (ATL) behaviour change campaigns nationally and locally. The channels look like TV, Radio, OOH, VOD and Press; with a big emphasis on Radio and OOH.

You will have a holistic view on budgeting and will be leading on each campaign/project so line management is part of the role.

What you'll need to succeed
* Experience of planning and leading the delivery of outcomes focused customer communications campaigns to deliver a variety of objectives - including behaviour change, reputation management and generating revenue and sales.
* Good experience of working with external 3rd parties, particularly across creative and media agency and behaviour change sectors;
* Strong knowledge of customer and user communications and behaviour change strategy and the role that both can play, alongside other levers, in delivering behaviour change, reputation management and driving revenue.
* Strong knowledge of all core marketing communications channels: above and below the line (including TV, radio, press and posters), face to face, direct mail, on line, digital and social media.
* Knowledge of other channels of engagement including PR / news, stakeholder engagement and how to engage with our people.
* Able to generate enthusiasm across the 'matrix' and within supplier teams.
* Able to turn plans into action to ensure successful delivery of customer and user campaigns and programmes with the ability to commission work through and management of external suppliers.

What you'll get in return
A competitive salary and the opportunity to work on some really visible campaigns with high impact.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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