Are you a creative, collaborative and ambitious senior marketing professional with extensive experience of B2B marketing and developing strategic and high impact marketing campaigns across a range of channels? Can you combine strategic vision with the patience and tenacity to deliver tactical marketing solutions that bring together the best of everything from partnership and influencer marketing to paid social and SEO?
If so, Nesta is looking for a Marketing Manager to join us and play a key role in implementing our new strategy. Key to your success will be connecting and engaging with a range of specialist audience groups, many of whom have little previous knowledge of us.
We are Nesta. The UK’s innovation agency for social good. We design, test and scale new solutions to society’s biggest problems, changing millions of lives for the better.
We confront challenges that affect millions of people, from chronic childhood inequality to ill-health and the climate crisis.
We believe that innovation is more possible now than ever before. We see opportunities to mobilise citizens and influence behaviour. A wealth of private and public capital that can be used more creatively. Pools of data to mine.
And so we draw on these rich resources by bringing together multidisciplinary teams: data scientists, designers and behavioural scientists, practitioners at the frontline, academics; and people with lived experience.
Together, we design, test and scale new solutions to society’s biggest problems. We partner with frontline organisations, build new businesses and work to change whole systems. Harnessing the rigour of science and the creativity of design, we work relentlessly to put ideas to the test.
About this exciting opportunity
Reporting to the Head of Audiences, you will take the lead on connecting and engaging with a range of specialist audience groups. You will also be expected to:
- Develop and deliver marketing campaigns in support of Nesta’s three Missions, working closely with colleagues to ensure a strategic and co-ordinated approach
- Take the lead on identifying and building the Nesta-owned channels through which we can reach and engage our audiences
- Develop a programme of audience insight and analysis to support delivery of our strategic priorities
- Work closely with colleagues across the organisation to increase Nesta’s engagement with existing audiences, reach new audiences and increase the diversity of the audiences we engage with.
What we are looking for
You will have proven expertise of how to leverage brand and organisational positioning to engage audiences and demonstrable knowledge and experience of using tactics and techniques of marketing, including partnership marketing, influencer marketing, content marketing, social media marketing, and email marketing.
An excellent communicator, you will have proven experience of drafting and editing engaging and effective copy for a range of audiences, plus be able to create simple digital content. Knowledge and experience of at least one of Nesta’s Mission areas would be an advantage. Strong networking, relationship-building and prioritisation skills are vital, as is a flexible, professional and positive approach to your work.
At Nesta, we believe that a diverse workforce leads to an organisation that is more innovative, more creative and gets better results.
We want our workforce to represent the diversity of the people and communities we serve. We also want our workplace to be one where different experiences, expertise and perspectives are valued, and where everyone is encouraged to grow and develop.
This means that when we are recruiting, we actively seek to reach a diverse pool of candidates. It also means that we are happy to consider any reasonable adjustments that potential employees may need to in order to be successful.
We recognise the importance of a good balance between work and home life, so we do everything we can to accommodate flexible working, including working from home, compressed or part-time hours, job shares and other arrangements.
Please just let us know in your application or at any stage throughout the process (and beyond) if these are options you would like to explore.
Closing date: 8 March 2021 at 8am. Interviews: w/c 8 March 2021.