Head of Audiences
Are you an influential, collaborative and dynamic individual with a powerful track record of combining media relations, marketing and stakeholder relations to reach and engage target audiences?
If so, Nesta is looking for a Head of Audiences, who will play a crucial role in our success, establishing a new Audiences team as a key function for influence and impact through the application of stakeholder, media and marketing expertise. You will oversee Nesta’s engagement with individual stakeholders and be responsible for how we use earned, paid for and owned channels to connect with a wide range of audience groups.
We are Nesta. The UK’s innovation agency for social good. We design, test and scale new solutions to society’s biggest problems, changing millions of lives for the better.
We confront challenges that affect millions of people, from chronic childhood inequality to ill-health and the climate crisis.
We believe that innovation is more possible now than ever before. We see opportunities to mobilise citizens and influence behaviour. A wealth of private and public capital that can be used more creatively. Pools of data to mine.
And so we draw on these rich resources by bringing together multidisciplinary teams: data scientists, designers and behavioural scientists, practitioners at the frontline, academics; and people with lived experience.
Together, we design, test and scale new solutions to society’s biggest problems. We partner with frontline organisations, build new businesses and work to change whole systems. Harnessing the rigour of science and the creativity of design, we work relentlessly to put ideas to the test.
About this exciting opportunity
As Head of Audiences, you will develop and implement a long-term marketing and media strategy that will drive target audience growth across our communications channels, plus be responsible for the development and delivery of campaigns in support of Nesta’s three Missions, exploiting the full range of media, marketing and stakeholder tactics and techniques. You will also:
- Oversee and ensure engagement with key stakeholders
- Oversee Nesta’s media relations activity reaching target audiences through media channels through targeting of priority outlets and journalists, and proactively creating, shaping and placing media stories
- Lead the development and delivery of marketing campaigns in support of Nesta’s three Missions
- Manage, support and motivate a small team
You will have proven experience of overseeing a successful media and stakeholder relations function and extensive B2B marketing experience, with a track record of developing strategic and high-impact marketing campaigns across a range of channels. You will also be an experienced and empowering leader and manager with a sound understanding of current affairs and the news agenda, and possess good connections across the media industry.
An outstanding communicator, both verbal and written, you will have the ability to grasp complex ideas and absorb large amounts of information, and then translate this into language that can connect with a non-expert audience. Lots of initiative and emotional intelligence are vital as are strong interpersonal, relationship-building and prioritisation skills.
At Nesta, we believe that a diverse workforce leads to an organisation that is more innovative, more creative and gets better results.
We want our workforce to represent the diversity of the people and communities we serve. We also want our workplace to be one where different experiences, expertise and perspectives are valued, and where everyone is encouraged to grow and develop.
This means that when we are recruiting, we actively seek to reach a diverse pool of candidates. It also means that we are happy to consider any reasonable adjustments that potential employees may need to in order to be successful.
We recognise the importance of a good balance between work and home life, so we do everything we can to accommodate flexible working, including working from home, compressed or part-time hours, job shares and other arrangements.
Please just let us know in your application or at any stage throughout the process (and beyond) if these are options you would like to explore.
Closing date: 8 March 2021 at 8am. Interviews: w/c 15 March 2021.