CRO Executive / Conversion Rate Optimisation

Location
England,Shropshire,Shrewsbury
Salary
Negotiable
Posted
28 Jan 2021
Closes
25 Feb 2021
Ref
DCDT-125
Contact
. Croud
Experience Level
Executive
Sectors
Agency
Contract Type
Permanent
Hours
Full Time
Job Title: CRO Executive

Location: Shrewsbury

Salary: Competitive + Benefits

Job Type: Full Time, Permanent

Hours: 37.5 hours per week; 09:00 - 17:30, Mon - Fri

This is an entry level position for a highly intelligent, charismatic and creative thinking individual who is passionate about web design and/or development and has a keen interest in learning how to identify, and influence, user behaviour.

The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with the willingness to take a risk.

The overall purpose of this role is to help support the agency's client optimization strategy and to develop the CRO service. Aiding in the delivery for current client programmes, a large part of the role will be to develop and/or identify opportunities to increase conversions for the agency's broad client portfolio.

What you'll be doing?

* Aiding in the planning, briefing and coordinating of user research to gather a deep understanding of user/audience needs and behaviours
* Support in the identification of opportunities for optimization based on site analytics, reports, experience and digital best practices
* Assist in the implementation and management of all tools and technologies to help successfully deliver the CRO programme
* Contribute to the test and learn culture within the Global Digital teams, and in collaborating with other channels within the agency on the expansion of CRO and its key principles
* Responsible for the day-to-day management of weekly, monthly reports and insights relating to client KPIs (e.g. acquisition funnels, conversions and on-site behavioural metrics)
* Responsible for the day-to-day management of client CRO programme reporting & insights - daily/weekly sense check of test results/funnels
* Responsible for building strong client relationships through attending regular update calls and client workshops
* Responsible for the analysing and reporting on CRO test results to determine the impact on UX and its subsequent ROI
* Supporting the development and execution of client A/B and multivariate testing
* Responsible for coordinating directly with the Network's UX designers and Web Developers to manage the delivery of optimisation programmes
* Responsible for crafting hypothesis for A/B testing and website improvement recommendations based on data

Required Knowledge, Skills & Experience:

* Degree level education or equivalent/relevant work experience
* Proactive can-do attitude
* Analytical, creative and problem solving mind-set
* Passion for digital marketing and analytics
* Understanding of website optimisation, A/B and MVT testing a plus
* Proven track record of working to and meeting deadlines
* Proven time management skills and ability to manage tasks simultaneously
* Impeccable attention to detail
* A mathematical and analytical mind
* Highly organised and an ability to multitask
* Strong communication, organisation, and presentation skills
* Experience of working in teams to meet a common goal

Company Benefits:

On completion of the three month probation period every employee is eligible for the following benefits:

* 25 days holiday a year
* Annual performance bonus
* Sale commission
* Recruitment referrals bonus
* Gym membership contributions
* Ride to Work scheme
* Rail card
* Season Ticket loan
* Free fruit, breakfast cereals and tea & coffee
* Free home office chair and screen
* Enhanced maternity and paternity package
* Share option scheme
* Life and income protection
* Medical cash plan
* Agile Working Policy

Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Please click the APPLY button to send your CV & Cover Letter for this role.

The company is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Candidates with the relevant experience or job titles of; Conversion Rate Optimization, CRO Specialist Digital Marketing Assistant, Marketing Administrator, Digital Marketing Executive, Marketing Officer, Digital Marketing Officer, Web Design, Online Marketing, Marketing Trainee, Digital Marketing Assistant, Marketing Executive, Marketing Graduate, Website Optimisation may also be considered for this role.

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