Senior Campaign Manager

Senior Campaign Manager
£40,000 - £45,000
Oxford

An information technology organisation specialising in diagnostic equipment

Due to an increase in activity, my client is actively looking for a Campaign Manager to communicate and actively market products and services to key clients globally. This position is responsible for producing marketing content, campaign deployment, campaign analysis and innovation for campaign execution. The campaigns will have a variety of campaign objectives, including but not limited to, lead generation, brand awareness, increasing sales and/or revenue, new product promotion and targeting new customers

Responsibilities

* Design, implement, and deploy multi-channel marketing campaigns
* Measure, monitor, and report on campaign objectives and success metrics during and after campaign launch.
* Plan and manage marketing campaign budget relating to external advertising channels such as 3rd party vendors and Social Media platforms. Ensure marketing campaigns are delivered on time and on budget.
* Participate in strategic initiative discussions as needed and contribute to annual marketing planning process
* Develop engaging content, including all forms of marketing collateral, including but not limited to website content, flyers, emails, brochures, application notes, white papers, technical product guides, eBooks, scientific posters
* Create content via channels that include, but are not limited to email, social media, advertisements, flyers, blogs and landing pages that support visibility of collateral and the marketing strategy
* Work with external agencies as appropriate on technical content when needed, including but not limited to application notes, white papers, technical product guides, eBooks, scientific posters, and website content.

Personal profile

* Experience creating, running and implementing marketing strategies to appeal to a key audience
* Strong background in developing content for marketing campaigns
* Strong ability to build and deploy strategic multi-channel marketing campaigns
* Bring innovative and creative ideas on how to best reach our targeted audience.
* Organised self-starter with the ability to meet tight deadlines while working on multiple projects simultaneously.
* Experience working with, but not limited to:

* Customer Relationship Management (CRM) systems, preferably Salesforce.
* Email Marketing systems, preferably Marketo.
* SEO tools, preferably Google Analytics.
* Working knowledge of Microsoft Suite.

* Excellent presentation skills, experience preparing and delivering talks, and communicating effectively to diverse audiences.

If you are actively looking for a Campaign Manager opportunity and have the above experience, please do not hesitate to contact Samantha Oswald on 01865 972130 to apply or for any further information

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