Digital Marketing Manager - B2B Software

£50000.00 - £60000.00 per annum
20 Nov 2020
18 Dec 2020
Thomas Frankham
Job Discipline
Experience Level
Contract Type
Full Time
Your new company
We have partnered with a leading manufacturer of application software for real-time data management. The company are a hugely successful global business with revenues of over $400m. They are now investing heavily in marketing talent to grow their success and they are looking for a Global Digital Marketing Manager to lead global initiatives, from strategy to messaging to execution of successful marketing campaigns.

Your new role

* Create innovative, successful and measurable demand generation/digital marketing campaigns to drive top of funnel growth and qualified leads to sales
* Layer key tactics successfully across marketing automation, web marketing, paid demand generation, social media, go to market partners, media & syndication partners, intent data/marketing and demand generation channels to attain program success
* Understand, map and implement digital programs aligned to the relationship across buyers journey/persona mapping/content creation
* Engage cross-functional teams through campaign planning and execution lifecycle
* Strategize with Subject Matter Experts (SMEs), product marketing, marketing and sales leaders to shape campaigns themes for an extended (9-12 month) timeframe; taking a deep dive in several key industries
* Deliver and respond to metrics and continually iterate and evolve the program

What you'll need to succeed

To be successful you will be a proven digital marketer with a minimum of 4 years B2B Digital Marketing Experience, coming from a Software/SaaS/Tech background. You will have experience using key business metrics within demand generation marketing.

What you'll get in return
In return you will receive an excellent salary of up to £60,000 + generous benefits package.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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