Digital Marketing Manager - B2B Software

Location
England,London
Salary
£50000.00 - £60000.00 per annum
Posted
20 Nov 2020
Closes
18 Dec 2020
Ref
3788738
Contact
Thomas Frankham
Job Discipline
Digital
Experience Level
Manager
Sectors
IT
Contract Type
Permanent
Hours
Full Time
Your new company
We have partnered with a leading manufacturer of application software for real-time data management. The company are a hugely successful global business with revenues of over $400m. They are now investing heavily in marketing talent to grow their success and they are looking for a Global Digital Marketing Manager to lead global initiatives, from strategy to messaging to execution of successful marketing campaigns.

Your new role

* Create innovative, successful and measurable demand generation/digital marketing campaigns to drive top of funnel growth and qualified leads to sales
* Layer key tactics successfully across marketing automation, web marketing, paid demand generation, social media, go to market partners, media & syndication partners, intent data/marketing and demand generation channels to attain program success
* Understand, map and implement digital programs aligned to the relationship across buyers journey/persona mapping/content creation
* Engage cross-functional teams through campaign planning and execution lifecycle
* Strategize with Subject Matter Experts (SMEs), product marketing, marketing and sales leaders to shape campaigns themes for an extended (9-12 month) timeframe; taking a deep dive in several key industries
* Deliver and respond to metrics and continually iterate and evolve the program

What you'll need to succeed

To be successful you will be a proven digital marketer with a minimum of 4 years B2B Digital Marketing Experience, coming from a Software/SaaS/Tech background. You will have experience using key business metrics within demand generation marketing.

What you'll get in return
In return you will receive an excellent salary of up to £60,000 + generous benefits package.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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