Lead Generation Campaign Specialist
Lead Generation Campaign Specialist, South Croydon -
Imagine working for a business which directly contributes to the control and prevention of widespread conflict on a global basis. The business in question is at the forefront of intelligence and analytics used by international military, government agencies and equipment manufacturers to mitigate the risk of global attacks, and stability of international economic and military positioning.
The business is of a good size, with immense history to it… whilst still maintaining a ‘consultancy feel’. The business operations can feel like more of a start-up than and business with over a hundred employees which is fantastic for sharing ideas and avoiding the inevitable ‘red-tape’ to do with sign off for campaigns to gain interest.
The role itself will be varied, but it’ll require a few years, circa four years plus, within demand generation specifically if possible. It works in an overall team of ten people in marketing and reports directly into their CMO, with a very flat structure at the top. They really promote ‘free thinking’ so the position will require someone with a bit of ‘vision’ and ability to look at a relatively blank slate in terms of demand generation… and then come up with a plan.
You’ll be working with the wider team in sales, product and senior leadership to come up with action plans to build on current marketing structure, on a campaign basis. On the basis on this role being demand generation focused, you’ll need solid campaigns experience, ideally with some content management, as well as experience ideally with technical platforms or automation… and HTML if at all possible. Digital knowledge will be a given, alongside experience of tracking and tracing marketing activity, to measure its effectiveness.
Given the industries which they sell into, it is essential that you’re coming from a background of a solutions or service driven tech background. B2B experience is highly valuable and any experience of attending the military or serving some time within the forces would be a real bonus also.
In short, this is an incredibly exciting opportunity to join an incredibly highly regarded authority within the defence and military space, within a solid, analytically focused campaign position. Due to the Covid pandemic, the business is currently operating exclusively from home and will be for the foreseeable future, however they look to return to a ‘hybrid structure’ or both working from home and at the office during 2021. The have an amazing company culture and maturely managed benefits package to rival most major corporates!
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