Brand Manager – Lovely FMCG Food Brand 

West London
£45K-£50K + Benefits + Bonus
04 Nov 2019
02 Dec 2019
Experience Level
Contract Type
Full Time

Brand Manager – Lovely FMCG Food Brand 
c.£45K-£50K + Benefits + Bonus
West London

Smart, commercially savvy FMCG marketer needed now for this challenging role managing an innovative and successful brand in the added-value dairy drinks category with significant growth potential.  Working alongside Marketing Head within a small, hands-on team, you will run all aspects of the brand plan from strategy development to delivery of A&P and digital initiatives and a busy NPD programme.  Part of a multi-billion European group, you will have the opportunity to work with international teams, sharing resources and driving UK specific initiatives.  If you are a strong strategic and creative thinker who can hit the ground running, this could be the role for you.  

Key responsibilities

  • Creating a robust, actionable and exciting brand strategy to achieve long term business goals and brand vision in the UK.
  • Working with the team to direct and champion the brand communications strategy that will drive market share, revenue and profit growth.
  • Developing and delivering the annual Brand Plan for the UK.
  • Delivering local Shopper, Digital and Social Media activity to drive the brand and NPD/EPD launches.  Working alongside the European brand team to develop ATL campaigns including TVCs.
  • Developing innovation strategy and NPD initiatives working alongside Head of Marketing and teams across the business.
  • Work with UK Sales Team & Category Team to ensure the brand and key SKUs are activated appropriately in each sales account with promotions, POS etc.
  • Managing relationships with agency partners, ensuring optimal teamwork, great creative and value for money.

Key Skills Checklist

  • Robust background in FMCG with an interest in food & drink categories.
  • Excellent commercial understanding and the ability to make sound recommendations.
  • Strategic thinker able to develop clear vision for the brand.
  • Solid knowledge of advertising and communications development.
  • Strong project management skills – planning and prioritisation
  • Ideally some experience of working in an international environment.
  • Passion, energy, drive.  Proactive and willing to take the initiative.
  • Strong communication and presentation skills.

The Tarsh Partnership is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive marketing recruitment experience working with brand management, communications, category management and insight/research specialists. If you would like to discuss this role, or any other roles that might be suitable, please e-mail Adam Tarsh now or call him on 020 7849 6875.


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