Digital Marketing Manager - B2B

£40000 - £60000 per annum
18 Oct 2019
14 Nov 2019
Matthew Scarfe
Experience Level
Contract Type
Full Time
The role of Digital Marketing Manager - B2B, is for a specialist technology company who offer a niche but high performing SaaS product to business leaders. You will be an expert at crafting demand generation campaigns in a B2B environment, taking a highly targeted approach toward senior decision makers.

Client Details

The company is a well established and high growth SaaS company. The provide a market leading cloud based solution to organisations that enables better decision making capabilities. They have a main office in London.


The role of Digital Marketing Manager - B2B, will include the following responsibilities:
Take ownership for all digital campaigns, driving quality leads and product awareness
Create a clear strategy that maximises engagement, including suggesting innovative ways to engage with senior decision makers
Work closely with the content team, ensuring content distribution and analysis is optimised
Report on ROI and track the spend of the digital marketing budget
Develop ABM style tactics for enterprise level accounts


The successful candidate for the Digital Marketing Manager - B2B position will possess the following:
Be degree educated, to a min. 2:1
Have a strong background in B2B digital marketing
Able to demonstrate successful results from lead generation campaigns
Have utilised different types of content to engage with key audiences - i.e. video, long form, sponsored etc.
Can demonstrate ability to take ownership of own work and take initiative when plans seem vague
Strong knowledge across SEO and PPC strategy
Hubspot experience is advantageous
Experience of marketing to CxO level would also be highly advantageous
You must be articulate and able to present compelling arguments to influence key stakeholders

Job Offer

The London based role of Digital Marketing Manager - B2B offers a competitive salary plus benefits. The role also has great opportunity for progression.

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