Acquisition Campaign Executive

Recruiter
EMR
Location
England,London,City of London
Salary
£35000 - £40000 per annum + Benefits
Posted
16 Oct 2019
Closes
24 Oct 2019
Ref
1631126
Contact
Ronak Patel
Job Discipline
Campaign Management
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Work in partnership with your division/brand to understand their sales requirements and challenges, and devise a comprehensive marketing strategy to help drive their organic growth (supported by the Senior Growth Marketing Manager and Head of Marketing)
* Fully map the customer journey, and plan and deliver integrated marketing campaigns (acquisition, retention, cross-sell and up-sell) and sales enablement initiatives, utilising a variety of marketing channels, with the key objective of lead generation
* Identify and implement new marketing trends, techniques and opportunities
* Work with a variety of internal stakeholders to develop original and innovative content to improve SEO and increase brand awareness
* Use a 'test and learn' approach to monitor key metrics and consistently analyse the effectiveness of marketing initiatives in order to optimise performance, maximise results and ultimately drive revenue
* With an analytical mindset, gather data insights and report them to the management team in a clear, concise and consistent way

Requirements:

* Track record in implementing and managing marketing strategies and campaigns - on and offline
* Strong digital marketing capability
* Experience of SEO, PPC, paid social & display
* Proficient with analytical tools and measurement of ROI
* Experience of owning and leading marketing projects from scratch
* Ideally, both B2B and B2C marketing experience
* UK experience is essential

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