Marketo Specialist

Location
England,London
Salary
£55000 - £63000 per annum
Posted
14 Oct 2019
Closes
23 Oct 2019
Ref
14045199/001
Contact
Matthew Scarfe
Job Discipline
Data & CRM, Digital
Experience Level
Manager
Sectors
IT, Leisure & Travel
Contract Type
Permanent
Hours
Full Time
Great chance to join a leading technology driven consumer company. This role works on the B2B partner relationships and supports the teams in their implementation of digital marketing strategies. You will have experience of Marketo and the ability to analyse volume of leads and conversion rates.


Client Details

The client is a leading global travel company who are a household name. They rely heavily on providing attracting B2B partners to improve their offering to consumers. This role will be part of the team that attracts and supports new partners for the business. The role is based in London.


Description

The role of Digital Marketing Operations Manager will include the following responsibilities:
Build trigger programmes in Marketo and advise on how to use the platform to it's full potential
Analyse leads generated and measure conversions to sales
Identify opportunities for improvement and work to implement these
Analyse A/B testing and optimise effectiveness of the website as a lead generation tool
Works closely with the Sales team strengthen their processes and minimum sales cycle times
Coach/advise wider marketing teams on digital methodologies


Profile

The ideal candidate for this London based role will possess the following skillsets:
Have hands on experience of Marketo (you must have specifically used this platform)
Knowledge of Salesforce, Google Analytics and HTML
A good understanding of broad digital marketing - email, web analytics, SEO, social media and display advertising
Able to operate confidently in a large organisation with multiple projects and stakeholders at any one time
Ability to analyse large data sets and interpret these in to recommendations that align with commercial goals
You will have experience of working in a Tech company


Job Offer

This London Marketo specialist position offers a competitive salary plus benefits and bonus

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