CRM Manager

Recruiter
EMR
Location
England,London
Salary
Negotiable
Posted
10 Oct 2019
Closes
07 Nov 2019
Ref
1632213
Contact
Clare Humphreys
Job Discipline
Data & CRM, Digital
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
As the CRM Manager you will rive and enhance this consumer brands CRM strategy in line with the wider business strategy.

They have invested in market-leading technology to maximise ROI of existing channels and to ensure a personalised experience for each customer across all touch points (Email, Web Push, App inc. Push Notifications, Inbox Messaging etc.)

CRM MANAGER RESPONSIBILITIES

* Supporting senior management in the development of a CRM strategy to increase customer lifetime duration & value
* Responsible for owning and reaching CRM yearly targets across all channels
* Enhancing and identifying CRM journeys across email, app - push notifications, inbox messaging, app merchandising
* Following agreed process to create content - briefing design, copywriting, image selection
* Thoroughly testing campaigns prior to sign off and send, checking automated campaigns are running effectively
* Closely collaborate with the Web & Product teams to coordinate campaigns
* Maintain and share with stakeholders' regular reporting for all CRM campaigns
* Monitoring trends outside and within the industry
* Build relationships with 3rd party suppliers for improved delivery of best practice from CRM platforms
* Further leverage existing tools to enhance the automated CRM programmes for existing and expired customers
* Continuously think of ways to automate campaigns and reports to simplify processes

CRM MANAGER EXPERIENCE

* Experience in CRM role (email is preferable)
* Use of CRM, email and push notification platforms
* Strong understanding of CRM communication strategy to drive greater conversion and ROI
* Strong understanding of key online marketing channels and how they influence online user behaviour
* Ability to work to deadlines in a fast-paced environment
* Personable and a friendly approach to working.

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