Digital Marketing Executive

Location
England,London
Salary
£25000 - £29000 per annum
Posted
10 Oct 2019
Closes
07 Nov 2019
Ref
14053490/001
Contact
Ben Cook
Job Discipline
Campaign Management
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
The Digital Marketing Executive is responsible for the operation of their digital channels, with the aim of driving conversions to fascinating conferences and events.


Client Details

This client is a renowned international membership body, headquartered in wonderful Central London offices. They develop and enforce highly respected global standards, and so their work provides a foundation for confident markets and is a force for positive social impact. Their accreditations are first-rate, with 89% of members proud to be so, and they work hard to maintain their member proposition (which also includes professional development content, conferences, newsletters, policy-shaping). They are influential thought leaders, trusted by stakeholders and society, and are a sustainable 21st century professional body. With over 1 million social media impressions per month from over 150 countries, they're also a growing digital presence!


Description

This Digital Marketing Executive sits within the commercial team. It is focused on driving attendance to their leading conferences, covering a variety of topics within the sector. The role has an impressive level of responsibility for a large multinational body, touching on their key digital channels: email, social media, and the website.



You will be responsible for the co-ordination and maintenance of each, ensuring a smooth customer journey to encourage satisfaction and, ultimately, event bookings. With your in-depth exposure to users, you will also be a valuable input for customer insight, which can be used to iteratively improve their offering and efficacy. Working across key steakholders, the Digital Marketing Executive will manage, analyse and assess the impact of these campaigns.


Profile

The ideal candidate will possess:



Exposure to the production, deployment and assessment of email marketing campaigns, including content creation and editing.

Understanding marketing automation and audience segmentation.

Ability to manage Content Management Systems, editing and publishing engaging content.

Ability to manage social media channels, curating and creating content to drive conversions.

Very strong organisational skills with the ability to work to conflicting deadlines across a variety of projects.

Capacity to develop, plan, cost and manage end to end campaigns, improving the customer journey throughout.

Exposure working to KPIs in a commercial environment.


Job Offer

The successful candidate will secure a permanent role with a leading organisation within the not for profit and charities sector, earning up to £29,000 per year.

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