Customer Marketing Manager
Customer Marketing Manager
Transport for London
Stratford, London E20
Up to £51,000 pa dependent on skills, knowledge and experience
Known internally as Customer Marketing & Behaviour Change Manager
Be the lead on campaigns that will reach millions of people
Keeping London working, moving and growing is a huge challenge, one that TfL rises to every day. London’s population is forecast to hit 10 million by 2030, so we’re constantly exploring ways to stay ahead of the curve.
There’s a huge amount to tell our customers, whether it’s helping keep them travelling safely and smoothly, improving air quality across London, encouraging active travel choices or reducing deaths and serious injuries on our roads: There’s never been a more exciting time to join our dynamic and innovative customer marketing team.
Drive a range of innovative campaigns to a diverse audience
In this vital role, you will lead the planning and delivery of a range of customer campaigns and behaviour change programmes working with our creative and media agencies. From 2-year initiatives to short-term tactical initiatives, each one will be innovative and effective - thanks to your expertise. Leading integrated matrix teams and generating impressive ideas, you’ll take a collaborative approach to driving the delivery of truly integrated and innovative plans. Once the outcomes and budgets have been agreed, it will be down to you to shape the creative and media channel approach, align messages, and drive delivery. The customers you reach will range from the travelling public to businesses, visitors, schools and colleges. Taking responsibility for £50k-£2m budgets, you’ll also ensure that each project leads to learning and improvement.
Hone your skills in turning plans into action on a whole new level
You’ll need proven experience of planning and leading the delivery of outcome-focused customer communications campaigns that have successfully influenced customers’ behaviour, enhanced an organisation’s reputation, and generated revenue and sales. As well as leading matrix teams, you’ll have good experience of working with creative and media agencies and be equally adept at managing large budgets and finding innovative, tactical solutions at low cost. We’ll expect you to demonstrate strong knowledge of customer and user communications and behaviour change strategy. This is matched by your expertise in core marketing communications channels - from TV, radio, press and outdoor to online, digital and social media, as well as face to face. You will need to have at least 4-5 years experience in a customer facing marketing role.
Enjoy rewards as impressive as your achievements
In return for your expertise we can offer an excellent benefits package including:
- final salary pension scheme and
- 30 days’ annual leave plus bank holidays.
- A free Oyster Card travel pass;
- 75% discount on national rail season ticket and interest free loan;
- Discounted travel on the Eurostar.
- You can also choose to take advantage of a discounted private healthcare scheme, tax-efficient childcare payments, and a host of retail, health, leisure and travel offers.
To apply please click on the apply button to visit our website.
Closing date: Friday 1 November 2019.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, or disability status.