Digital Marketing Manager

Location
England,Hertfordshire
Salary
£35000 - £40000 per annum + Benefits
Posted
09 Oct 2019
Closes
06 Nov 2019
Ref
14041246/001
Contact
Elle Taylor
Job Discipline
Digital
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
* Support the development and implementation of the digital acquisition and retention strategies for the business.

* Manage the company websites, social media presence and in-centre digital network through innovative and creative content development and merchandising programmes.


Client Details

* A market leading business.


Description

* Support the development and implementation of the digital acquisition and retention strategies for the company.

* Manage the company websites and in-centre digital network through innovative and creative content development and merchandising programmes.

* Manage the design evolution of the websites in line with the wider brand framework.

* Work to improve conversion rates through continual optimisation of the customer journey utilising customer insight and analytics.

* Utilise a range of acquisition techniques including performance media, SEO and partnerships.

* Manage and develop the social media presence.

* Manage monthly digital budgets and CPA goals in line with targets.

* Identify opportunities for existing and new tactical and automated CRM programmes followed by implementation and testing.

* Implement data analysis and email marketing best practise to drive engagement rates and revenue contribution.

* Deliver monthly campaign reporting and data analysis, identifying trends, campaign learnings and ongoing recommendations to improve email performance.

* Co-ordinate all aspects of database management; cleansing, data capture and segmentation enhancement.
* Liaise with other member of the Marketing team to coordinate activity and deliver integrated campaigns in line with the national retail calendar

* Review new technologies and keep the company at the forefront of the digital space

* Line management of a small team internally well any external agency management


Profile

* An excellent communicator and team player.

* Self-confidence, energy and enthusiasm.

* Project management skills - ability to juggle several different projects at once and prioritise.

* Creative flair and commercial acumen.

* Comfortable working with customer data.

* Passion and commitment for all things digital, including keeping up to date with latest trend and topics.

* Ability to work and influence several different stakeholders.

* 'Hands on' and proactive approach.

* Degree educated or equivalent.

* Strong understanding of current online concepts, strategy and best practice.

* 5+ years previous experience in a similar digital role in a fast paced, commercially focused e-commerce business.

* Passion and track record for working with design and technical agencies (or internal I.T development teams) to deliver fantastic user experiences and improving conversion and average order values.

* Good knowledge of and experience in digital marketing channels, including but not limited to;
email marketing, social media, search engine optimization and performance media.

* Good knowledge of third-party reporting tools and analytics platforms including Google Analytics.

* Passion for championing the customer and using insights to drive customer experience improvements across the customer journey.

* Experience of using CMS tools and developing and managing website content.

* Management of external agencies including media, design and development.

* Experience developing content strategies.

* Experience of analysis of the effectiveness of initiatives including pre and post evaluations.

* Budget management skill.


Job Offer

A genuine opportunity to earn an attractive annual package with a strong benefits package alongside.

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