Product Marketing Manager - Data Management

Better Placed
£55000 - £60000 per annum + bonus and benefits
09 Oct 2019
06 Nov 2019
Lucy Butterfield
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Product Marketing Manager - SaaS

Up to £60,000 per annum


A global FTSE 100 brand is up-scaling its product marketing team and is looking to hire a Product Marketing Manager to play a key role in helping B2B clients unlock the power of their data-led products and propositions.

Your role will sit within the Global Product Marketing team, and will play a key role in communicating the value proposition to the market, as well as reporting back to the business on market and client needs.

We are ideally looking for a candidate with an existing product marketing background and experience, working for a B2B enterprise software vendor in the data management space, or similar.

As this role involves reporting into a US-based line manager, the successful person will need to be autonomous, a self-starter and unafraid to collaborate independently with all areas of the business, including sales, finance, propositions, marketing and product management.

* Developing scalable value propositions to serve the needs of the market and drive revenue.
* Creating a go-to-market plan with a specific focus on market definition, distribution strategy, pricing, user personas and positioning.
* Undertaking market research/analysis to gather specific feedback on products, evolving trends and customer wants and needs.
* Developing and maintaining up to date sales collateral, including sell-sheets, B2B case studies, white papers and pitch decks.
* Effectively communicating propositions internally, focusing in customer wins, developments and future vision for your products.
* Close collaboration with wider product management team to execute to market plans in your allocated region, creating the GTM road-map, launch plan and communicating the value proposition and developing sales tools and collateral.

About you:

* Ideally at least 3+ years in a Product Marketing role for a B2B enterprise software business or similar.
* Familiar with data management, data quality or information management markets and how they operate.
* Proven experience in demonstrating end to end product and value proposition creation and GTM execution.
* Experience in applying analytics to support product marketing
* An understanding of real-time decisioning, lead optimisation, sentiment analysis and cross-sell…etc.
* Proven ability to manage a large stakeholder network in a matrix environment.

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