Senior CRM Manager

Location
England,Hertfordshire,Bishop's Stortford
Salary
£50000 - £55000 per annum
Posted
04 Oct 2019
Closes
01 Nov 2019
Ref
CHW10763
Contact
Recruitment Team
Experience Level
Manager
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
Senior CRM Manager, Bishop's Stortford -

Our rapidly growing and industry leading client is currently looking to add to their team with this exciting, new vacancy for a Senior CRM Manager, based in their offices on the Hertfordshire/Essex border.

With responsibility for a sizeable team and tasked to drive the customer retention and loyalty strategies for the business, you will have at least 2 years' experience working at manager level and have proven experience managing at least 2-3 direct reports.

This philanthropic and inspirational business have built a fantastic community around their brand which sets them apart from their competitors in a growing market.

Day to day, you could be…

* Developing, driving and overseeing the customer retention and loyalty strategies, aiming to increase levels of interactivity and engagement with the brand and, ultimately, improving sales performance
* Managing the email marketing strategy for the business, working with members on your team to develop engaging and exciting email marketing campaigns
* Managing the email marketing, insight and marketing teams to ensure all campaigns are focused on customer retention and adhere to brand guidelines
* Leading on an insights and data-led approach to marketing, analysing core data from campaigns to improve future performance
* Overseeing customer communication strategies; including email marketing, social media, PR, partnerships and brand management

What are we looking for?

* Strong and motivational leader with previous experience managing and developing at least 2-3 direct reports
* Minimum 5 years' experience working in an analytically focused Marketing and CRM position, with at least 2 years' managerial experience
* Data and insights led marketer with a strong analytical mindset
* Hands on experience managing a customer loyalty and retention programme and proven success driving a customer loyalty strategy
* Experience driving social media, PR and customer communication strategies highly beneficial

If you're an experienced, strategic marketing professional who's looking to take the next step in their career within a multi-award-winning business, then this is the opportunity for you!

Ideally located on the Hertfordshire/Essex border, their offices are easily commutable from Bishop's Stortford, Stanstead, Hertford, Cheshunt, Harlow, Broxbourne, Enfield, Chelmsford, Brentwood, Braintree, Stevenage, Welwyn Garden City, Hatfield, Hitchin, Royston, Saffron Walden and Cambridge.

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